human capital / recruiter / recruiting / recruitment

In 2021 and beyond, business and technology leaders should not settle for a “new normal,” nor frame the future as the “next normal.” If we really think about it, the business and operational models that powered yesterday’s companies were largely scaled and optimized from paper-based analog processes. Simply digitizing legacy systems, and mindsets, isn’t going to cut it in the new world. We no longer have generous multi-year timelines to transform. It’s time to reimagine the role of digital transformation in the future of work, create new value for digital-first customers, reskill employees for the new world, and explore innovative technologies to build tomorrow’s business, today.

The bright side of this global disruption revealed things that we previously thought impossible in such short time frames. We learned we were resilient when tested, and capable of assembling and executing in ways we didn’t think were possible before. The best leaders are already leveraging those learnings and innovating. 

Change by design: The role of software in digital transformation

For most established organizations, it’s not just about becoming as innovative as Google or Amazon; it’s about mastering tech with a purpose to make it a force multiplier for your specific business. For many, the goal of a digital transformation was simply to digitize and modernize legacy systems and processes. And after years of well-intended initiatives and projects, it’s safe to say that many leaders at organizations could no longer see the forest for the trees.

The pandemic has fundamentally changed that view, reminding us why we do anything: to delight our customers and to empower our employees as times and trends evolve.

With that north star, we can look to leverage software for true business model modernization. Software and digital are the main means of creative and functional production in this age. Incredible feats can be achieved by aligning business strategy with software products and software architecture to microservices and organizational structures. Like the technological revolutions that have come before it, software is this age’s means to grow, to increase existing revenue streams and create new ones. Digital production—enabled by highly creative software delivery work to produce intangible assets—is the lifeblood of all customer and employee interactions, and it can make or break our relationship with a brand or organization.

I recently heard the story of global travel company TUI Group and how it turned disaster into an opportunity to overhaul how a business operates. With planes grounded and hotel doors bolted up, the leadership at TUI—led by Group CTO Pieter Jordaan— took proactive steps to prepare the organization for the new world unfurling.

Copyright © 2021 IDG Communications, Inc.

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