CMO's top 8 martech stories for the week - 29 April 2021

Iterable hits US$2bn valuation

A US$200 million Series E funding round has seen the market valuation of marketing orchestration platform vendor, Iterable, soar to $2 billion.

The company has just completed the funding round, led by new investors including Silve Lake, Adams Street Partners, Glynn Capital and DTCP. Existing investors also participated including CRV, Viking Global Investors, Blue Cloud Ventures and Capital One Ventures.

Iterable said it plans to use the extra investment to accelerate development of its platform, which it’s pitching as a key offering to create personalised, data-driven customer experiences at scale. It’s also planning to extend its global footprint.

The company was established in 2013 and now operates in 30 countries. Iterable grew its workforce by 115 per cent over the last 12 months and claims its European customer base increased by 270 per cent over the same period.

“As businesses enhance the customer experience, they connect with their customers in more meaningful and profound ways, fostering the creation of long-term relationships. We’re committed to building a platform and partner ecosystem that empowers our customers to overcome their greatest challenges and adapt to changing market conditions with ease,” commented Iterable co-founder and CEO, Andrew Boni.

ZoomInfo acquires Insent

Marketing intelligence company, ZoomInfo, has acquired Insent, a conversation platform that promises to identify website visitors in real time and uses artificial intelligence (AI) and lead routing rules to initiate real-time conversations.

ZoomInfo said the acquisition is about bringing personalised chat at scale to its customers. Financial terms were not disclosed. Combined solutions will be available in Q3 2021 to new and existing customers under a newly badged ‘ZoomInfo Chat’ offering.

1 Comment

  1. Best view i have ever seen !

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