HPE guns for partner services growth in Southeast Asia, armed by GreenLake
Heng Huey Lih (HPE)

Heng Huey Lih (HPE)

Credit: HPE

Hewlett Packard Enterprise (HPE) is placing as-a-service growth ambitions in the hands of the channel across Southeast Asia, arming partners with GreenLake to meet rising customer consumption demand post-pandemic.

The move mirrors plans to deliver the vendor’s entire portfolio via subscription, managed IT services or pay per-use models, a three-year strategy first revealed in mid-2019 with an expected 2022 completion date.

Central to such ambitions in ASEAN is a framework designed to enable more partners to transition to services selling, supported by increased training and incentives delivered via GreenLake.

“GreenLake represents a continuous enhancement for HPE as we prioritise providing our partners with access to as-a-service solutions to support customers from the enterprise to mid-market and SMB,” said Heng Huey Lih, head of Partner Sales across Asia Pacific at HPE. “Partnership is in our DNA and the channel ecosystem remains central to our continued success.”

As noted by Huey Lih — when speaking exclusively to Channel Asia — plans are now place to ensure partners are on-boarded and equipped to deliver as-a-service solutions in response to increased levels of end-user adoption.

“HPE is differentiating through delivering a true consumption-based IT experience and our partners are realising this as they embed GreenLake into their business models to help customers maximise digital transformation,” Huey Lih added.

To facilitate such demand, HPE unveiled a series of updates to GreenLake Cloud Services in March with the aim of simplifying experience levels amid providing access to more than 100,000 partners globally via distribution marketplaces.

Notable changes included GreenLake cloud services for virtual machines (VMs), containers and bare metal management with “scalable and modular” entry points specifically tailored for mid-market businesses, starting at 100 VMs, and increasing to 600 VMs.

New marketplace agreements with Ingram Micro, Synnex and Tech Data — among other distributors — was also revealed, as well as a colocation alliance with Equinix to simplify the cloud experience for joint customers.

This was supported by a new simplified billing experience on GreenLake Central enabling partners to “deliver a cloud experience” to customers, alongside enhanced features specific to Aruba as part of the Partner Ready for Networking Program.

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