India is the fifth largest country in exports, prioritizing the need to take special care of packaging systems and solutions for its products. A lacking quality package will increase the chances of the packed goods receiving a lot of damage or getting destroyed by the bumps of traveling. In India, the packaging sector takes good responsibility to ensure that the packaging protects the goods from all the frictions and bumps during the travel time.

There are three different layers of packaging that will make sure that the concerned product reaches unharmed to its place of destination.

They are;

Sales Packaging: Sales packaging refers to the layer that comes first on the product for delivery. It is the packaging that will remain intact even after reaching the concerned destination or the user. You can equate such packaging with the boxes in which electrical equipment is set for sale in shops or the bottle cans that hold the diverse beverages. Sales packaging plays a significant role in marketing the product, as it consists of pictures and data about the product. You would find this on every product packaging where the brand’s name, date of manufacture, nutritional information (If It is a food item), etc., educate the people before making the purchase.
 
Outer Packaging: The outer packaging is the layer that comes right after the layer of sales packaging. This packaging is also known as the middle layer of packaging that contains or is a part of multiple packages for sale. This packaging also plays an essential role in promoting the product or sending them to retail stores for selling. You might find the best examples of outer packaging in those boxes you see at the retail stores that contain the product with sales packaging inside. Such boxes allow the people to know of the concerned product’s presence and buy it.
 
Transport or Export Packaging: The packaging for export or transport is the final packaging layer on the product. The sole purpose of the packaging is to keep the product safe during the twists and turns and the bump of the delivery journey.

Only when all the three layers of packaging exist in their places, the product becomes suitable for delivery. Any lacking in this regard might compromise the quality and state of the product upon arrival.

 

Why Should You Opt For Packaging Made In India?

You cannot trust every packaging sector while looking into exports. Especially when the goods are on their way to get exported outside India, you need to ensure that the best packaging service made in India should come to its aid. Proper export packaging has a few advantages that will convince anyone to take it seriously.

They are as follows;

Protection in terms of physicality: The packaging makes sure that the product remains immune to travel shocks. The product will also get protection against the outside temperature, moisture, and vibrations during travel.
 
Agglomeration Or Containment: Packaging allows you to contain all the small objects in one box, promoting higher efficiency and lower expenditures.
 
Marketing Of Product: The packaging box will hold the template and labels of the product inside. It will work as a critical factor to promote the product among people and reveal its presence.
 
Protective Measures: Packaging does not have the only job to ensure the proper delivery of the product but also works for its authentication. The labels and seals on the packaging box will ensure that the product delivered is an authentic one. The anti-theft protection in the form of seals and labels prevents any theft.

Thus, you can very well understand the relevance of packaging, as, without it, exports outside India are not possible.

4 Comments

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