HPE outlines hybrid, edge-to-cloud opportunities for ASEAN partners

Heng Huey Lih (HPE)

Heng Huey Lih (HPE)

Credit: HPE

As the market settles on a hybrid approach to technology shaped by an edge-to-cloud strategy, opportunities are emerging for channel partners to capitalise across ASEAN.

Whether managing an explosion of data in the enterprise, or helping organisations navigate evolving remote working requirements, the ecosystem is building up capabilities to maximise a sizeable swing in customer behaviour — underpinned by a rise in as-a-service.

“With the drive towards the cloud, partners can help with optimising and modernising data centres and developing cloud strategies that leverage the hybrid cloud,” said Heng Huey Lih, head of Partner Sales across Asia Pacific at Hewlett Packard Enterprise (HPE).

According to Huey Lih, the rise in digitalisation and a shift from edge technology to the cloud will result in businesses accumulating vast amounts of data irrespective of company size or sector, providing new routes to market for the channel in response.

Specifically, this includes helping customers contextualise data by offering strategic guidance and insights capable of ensuring companies can harness such knowledge to become “more competitive”.

“Partners can also help customers leverage the real-time information collected by devices and sensors at the edge by providing enhanced services and solutions to help businesses transform and grow,” said Huey Lih, when speaking to Channel Asia.

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