Fresh incentives to deepen BSS transformation efforts can be found in digitalization, cloud transformation and 5G enablement initiatives. Simpler operating environments and ways of working (WoW) can be achieved through BSS consolidation during transformation projects. Ooredoo Kuwait, Telia, Telstra and Vivo Brazil all exemplify successful BSS consolidation in the field.
BSS evolution initiatives are progressing and bearing fruit
Building ecosystem partnerships, transforming operating models and ways of working demand the eradication of complexity for today’s services where possible. In addition, flexible scalable architectures are needed to support 5G, diverse business models and co-creation of services with ecosystem partners.
5G provides fresh impetus to consolidate, especially when it comes to charging. Capturing 5G monetization opportunities with 5G charging forces an evolution in charging as new 5G network traffic, 5G monetization models and emerging 5G standards must be accommodated in BSS to support 5G.
Ooredoo Kuwait consolidated the legacy charging environment to enable 5G
Ooredoo Kuwait introduced a real time online charging system to consolidate its legacy charging, increase digital engagement and establish seamless customer experiences across channels. To meet its digital strategy and digital vision, coupled with the aim of upgrading its billing and charging platform, Ooredoo Kuwait sought to consolidate charging in the face of new opportunities to create revenue streams from 5G use cases.
Ooredoo Kuwait executives: Hassan El-Chami, Chief Technology Officer, Dina Saeed Subuh, Director Capability Management, and Ashraf Qunaibi, Senior Director ICT, discuss the consolidation of the legacy charging environment in the following video.
Reliability and agility were prioritized to enhance the customer experience, with scalability also being important to allow easy adaption for future 5G use cases. As well as consolidating legacy charging systems in the move to online charging, Ooredoo Kuwait is working with Ericsson to evolve its BSS into a new virtualized environment that’s able to support all the 5G use cases, while enabling IT efficiency by promoting automation and reducing IT spend.
Committed to providing best-in-class services for customers, Ooredoo Kuwait has enabled omnichannel customer engagement integrated with digital channels and mobile applications.
Ooredoo Kuwait is now able to provide 5G offerings and is working with Ericsson to evolve BSS to support all the 5G use cases, launching new innovations and digital products at shorter time to market and seeing a lot of traction with the new offers launching in the market for the existing customer base.
Telia unified IT across six countries in widespread transformation
Telia’s major digital transformation embraces TM Forum Open Digital Architecture (ODA) and consolidation across BSS and operations support systems (OSS) in the pursuit of zero touch automation in the order to activation processes.
In the video below, Ida La Spisa, Head of Products and Services, Telia, discusses Telia’s major digital transformation and partnership with Ericsson.
Before the transformation, each of the six countries where Telia operates had different order to activation processes. Taking the view that this was not just a pure technical consolidation initiative, in addition to consolidating BSS and OSS, Telia took the opportunity to unify both the product offerings and processes across all six of its operating countries. Furthermore, WoW are changing too as agile ways of working and DevOps take hold.
While this transformation is still in progress across the six countries, speed and cost efficiencies are already apparent. The central tenets include:
- Common platforms
- Common products
- Common WoW
- Reuse of products
- Reuse of processes across order to activation
- TM Forum Open APIs across the different layers
- Increased use of automation
Telstra’s transformation consolidated BSS for prepaid services
As part of its T22 digital transformation strategy designed to digitize, automate and simplify its business, Telstra has implemented the Ericsson Digital Experience Platform (DXP) and Ericsson Charging to transform its prepaid customer experience and operations through a completely new digital BSS. Consolidation of legacy BSS components into an end-to-end (E2E) solution was at the center of Telstra’s strategy.
Listen to Shailin Sehgal, Product Enablement Technology Executive, Telstra, talk about replacing the traditional CRM experience with a digital and customer-centric experience in an integrated E2E prepaid solution.
Hear Nathan Smith, Principal Architect at Telstra, talk about prepaid transformation, specifically digital engagement and linking to other BSS and OSS components.
The solution has improved business outcomes, in terms of cost efficiency and time to market (TTM) with automation and ease of configuration (in contrast to legacy customization) throughout the new microservices-based digital architecture. It’s also improving experiences for both Telstra employees and prepaid consumers by enabling different user personas:
- Telstra sales representatives can activate prepaid SIMs, manage existing services and fix customer issues quickly.
- Telstra’s business team are innovating and simplify product offerings in the market, reducing TTM for the consumer segment significantly.
- End consumers are getting a consistent and streamlined user experience and common information across all channels. This makes it easier for customers to manage their services, giving customers the control and convenience they need.
Vivo Brazil’s BSS modernization consolidates B2B and B2C operations
Telefonica’s fastest growing operating company, Vivo Brazil, serves almost 100 million customers (B2B and B2C). Vivo and Ericsson are working side by side to deploy the next-gen cloud solution, consolidate the B2C and B2B operations, and automate processes ranging from ordering, billing, catalogs and customer relationship management (CRM).
Andre Kriger, speaking as Chief Information Officer, Vivo Brazil, provides an overview of Vivo and its massive BSS transformation, and outlines the key goals it has already met, including zero downtime upgrades.
Vivo Brazil embarked on this radical, ground-up transformation journey because its legacy platform had reached its ‘end-of-life’, it was becoming harder and harder to update and extend the code for new and future requirements from the business, such as convergence, 5G, cloud architecture, etc.
This digital transformation enables Vivo Brazil to offer and monetize new services to consumers and enterprise customers. Setting ambitious goals, milestones, and objectives, Vivo Brazil began to roll out Ericsson Digital BSS and converged charging solutions and consolidate the legacy B2C and B2B platforms with other network components to ensure real-time interoperability, agility and flexibility.
The newly transformed BSS platform is making it easier for Vivo Brazil to bring new services to market, automate key functions and monetize new business opportunities.
BSS consolidation is not without its challenges
The consolidation of BSS components and BSS solutions has been an ambition for many CSPs for many years, but it’s not an easy task. The complexity inherent in fragmented, siloed BSS architectures is challenging to unravel. So, these opportunities to deepen resolve with consolidation are well worth pursuing.
Speaking of resolve, it’s often said that nothing easy is worth doing. Theodore Roosevelt further illuminates with: “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty”. This is generally considered to be a motivational quote, meaning difficulty is a necessary part of the process and rising to the challenge is worth the effort. Resilience, stamina, perseverance, preparation, hard work, iterative approaches, and continuous learning get results. And we’re seeing exactly this in play across our customer base right now as we work side by side with our CSP customers doubling down on transformation, evolution and consolidation initiatives across BSS architectures.
Ericsson press release: Telefonica Brazil Vivo selects Ericsson Charging
Ericsson press release: Telstra goes live with Ericsson Digital BSS
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