​Robinhood partners with Google Cloud and MFEC to build Thailand’s first “super app”

Credit: Google Cloud

Robinhood has entered into a multi-year strategic alliance with Google Cloud and MFEC to build a homegrown “super app” that delivers growth opportunities to small business owners, delivery riders, and diverse users in metro and non-metro areas across Thailand.

The Bangkok-based food delivery and all-in-one travel service platform — which was developed by Purple Ventures and operates under SCBX Group — hopes the alliance will strengthen the company’s “culture of innovation” while modernising internal IT infrastructure, elevating user experience levels using data-driven intelligence and co-creating new digital services.

April Srivikorn, country manager of Thailand at Google Cloud, outlined that the pandemic has resulted in food and transport, e-commerce, online travel, and digital financial services becoming “key growth verticals in a resurgent internet economy that’s set to be worth US$57 billion by 2025″.

“By investing in talent development and tapping the best of Google Cloud, Google Maps, and Google Play to scale sustainably, innovate at high velocity, and extend its social enterprise model into new verticals, Robinhood is well on its way toward delivering a world-class super app that meets diverse digital lifestyle needs and unlocks growth opportunities for all,” she noted.

The alliance will encompass five pillars. Firstly, to foster an agile culture across Robinhood’s business units and accelerate product innovation, with a Cloud Centre of Excellence (CCoE) consisting of cloud architecture, data management, and application modernisation specialists set to be established.

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