USM’s Gulf BlueSM initiative and Gulf Blue Navigator Program Enjoy Successful First Year

08/17/2022 – 14:14pm | By: Van Arnold

As a recognized leader in marine research and education, The University of Southern
Mississippi (USM) looked to leverage that expertise with the launch of the ambitious
Gulf BlueSM initiative last summer. Bringing “Big Ideas out of the Blue®” became the initiative’s
official call to action.

As Gulf BlueSM marks its first anniversary, one gigantic idea already producing significant rewards
is the Gulf Blue Navigator Program, which provides access to numerous local assets
to shorten the development timeline for blue technology startups. With an initial
goal of receiving 30 applicants, the program has seen closer to 50 applicants in the
first year.

Program Director Hailey Bathurst notes that the Gulf Blue Navigator’s impressive start
highlights the growth and significance of the Gulf BlueSM initiative.

“Companies from all over the world find out just a couple of details and are ready
to apply, travel to Mississippi and get to work,” said Bathurst. “We have something
really special here and look forward to what we can build with the local community
to put Mississippi on the map as a center for excellence for blue-tech businesses.”

The Gulf Blue Navigator is housed within the historic Gulf & Ship Island Building
Gulfport, Miss. As part of the program, scaling startups gain market access while
engaging with university, industry, state, and federal partners and potential customers.
The Gulf Blue Navigator provides access to state-of-the art research facilities, wet
labs, co-working space, networking, and year-round access to warm coastal waters.

Natalie Guess, President of NG Consulting LLC, serves as Director of Business Development
for the Gulf Blue Navigator and the GSI building. Guess credits Bathurst and program
partner SeaAhead – with its Blue Swell Incubator – for helping boost the Gulf Blue
Navigator’s early success by reaching out to potential applicants at every turn. Collaborations
with other partners have further aided in the program’s development.

“Our program partners support us in numerous ways,” said Guess. “We have partnered
with the Mississippi Aquarium and other industry partners for mentor support and access
to infrastructure and expertise that these companies need. Another partner is Chandeleur
Island Brewing. They have brewed a special Gulf Blue beer, the Oyster Stout, which
is actually brewed with gulf fresh oyster shells.”

Gulf BlueSM seeks to capitalize on USM’s geography and maritime resources while positioning the
Mississippi Gulf Coast to lead the development of world-changing innovation. The University’s
presence across all three coastal counties and expertise in ocean-related fields are
integral components of the initiative.

USM’s assets along the Mississippi Gulf Coast include the Gulf Park campus (the hub
for academic instruction on the Gulf Coast), Hydrographic Science Research Center,
The Gulf Coast Research Laboratory, Center for Research Fisheries and Development,
Gulf Coast Geospatial Center, Thad Cochran Marine Aquaculture Center, Marine Research
Center, Roger F. Wicker Center for Ocean Enterprise, and a fleet of research vessels.

When asked to characterize the initiative’s first year, Dr. Kelly Lucas, Vice President
for Research at USM, said that she has been inspired by the number of academic, municipal,
industry, state, and non-profit team members coming together to focus on growing the
ocean economy.

“This effort solidifies South Mississippi and USM as integral players in the ocean
innovation economy,” said Lucas. “It takes everyone leveraging their strengths to
create an innovation ecosystem and USM, as a leader in the blue economy, is leveraging
our expertise, infrastructure, training and community engagement in this initiative.”

The innovative Gulf Blue Navigator Program draws special praise from Lucas.

“The Navigator Program stands out in a field of growing accelerator-based programs
by targeting blue-tech startups that have products or services but need more data
to raise funds,” said Lucas. “We strive to be unique by providing access to infrastructure
and other services needed for testing and evaluating products and services. This way,
we assist startups in taking their product or service to the next level.”

USM has been strategically investing in maritime infrastructure that positions Mississippi
to advance technology through an initial set of six blue-tech innovation clusters:

  • uncrewed maritime systems
  • ocean-friendly plastics
  • precision aquaculture
  • smart ports
  • sea-space systems
  • coastal data

Helping raise awareness of the burgeoning blue economy’s benefits remains a cornerstone
of the Gulf BlueSM initiative. Aligned with that objective is the critical need to grow and retain a
talented workforce.

“The Gulf Coast has been a working waterfront for as long as people have lived here,
but we need to find a way to preserve ocean health and sustainability while creating
new, high-paying jobs,” said Bathurst. “What we are building in Mississippi could
be leveraged by other coastal communities that need to innovate in the face of climate
change and in our modern world.”

As the Gulf BlueSM initiative embarks on Year Two, Lucas stresses the importance of teamwork and expanding
community reach. She points out that Navigator companies are expected on site this
November to gain a better perspective on what Mississippi has to offer.

And Guess has a bit of pointed advice for companies contemplating an alliance with
the Gulf Blue Navigator Program.

“I want to let people and businesses know that if they are on the fence about coming
here, getting office space, or interested in partnering or sponsorship, to do it,
and do it now because I think we are going to be extremely busy with so many positive
aspects this coming year,” she said. “More businesses, more opportunities, more testing
and more exposure.”

For more information about Gulf Blue, or to learn more about how to become involved,
visit or email

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