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INTRODUCTION

STRATEGY

OPERATIONS

SUSTAINABILITY

SkiStar and sustainable mountain experiences

Sustainability governance Activity & Recreation Ecosystem & Impact Dialogue & Interaction Employees & Culture Safe & Secure

THE SHARE

RISK

FINANCIAL AND SUSTAINABILITY INFORMATION

CORPORATE GOVERNANCE

OTHER INFORMATION

Download PDF printout

Sustainability

Sustainability

Sustainability and responsible entrepreneurship are an integral part of SkiStar’s strategy, business model, governance and culture. SkiStar’s three foundations are Safe & Secure, Sustainability and Employees & Culture. These foundations permeate everything we do and are a cornerstone

of our business.

35 SKISTAR ANNUAL AND SUSTAINABILITY REPORT 2021/22

INTRODUCTION STRATEGY OPERATIONS

SUSTAINABILITY

SkiStar and sustainable mountain experiences

SkiStar and sustainable mountain experiences

SkiStar and sustainable mountain experiences

Sustainability governance Activity & Recreation Ecosystem & Impact Dialogue & Interaction Employees & Culture Safe & Secure

THE SHARE

RISK

FINANCIAL AND SUSTAINABILITY INFORMATION

CORPORATE GOVERNANCE

OTHER INFORMATION

Download PDF printout

WHAT DOES SUSTAINABILITY MEAN TO SKISTAR?

“From the beginning, SkiStar’s foundation has been, and still is, to promote an active lifestyle all year round. Through our sustainability strategy, we want to get more people moving while our guests get to enjoy our wonderful mountain environment. We want to protect nature and humans in the short and long term so that more people can enjoy both memorable and sustainable mountain experiences in the future too. Our sustainability strategy is based on Agenda 2030 and the UN’s 17 Sustainable Development Goals containing the three perspectives of social, economic and environmental sustainability. -The strategy includes issues that have always been important to SkiStar and that we have worked on for a long time, but we are now enhancing it to include long-term goals and clearer ambitions going forward.”

HOW DOES THIS RELATE TO YOUR STRATEGIC FRAMEWORK?

“Sustainability issues affect all three foundations on which SkiStar’s strategic framework rests: Safe & Secure, Sustainability and Culture & Employees. These foundations are the cornerstones that should permeate everything we do and that frame much of what we have worked on for a long time: ensuring safe and secure memorable mountain experiences, and doing so in a sustainable way together with our employees. The sustainability strategy is one of these foundations

Fanny Sjödin, Sustainability Manager at SkiStar.and consists of three focus areas: promoting an active lifestyle, protecting nature and our mountain environments and having a close

interaction with the communities and people who live wherever we operate.”

WHAT HAVE YOU FOCUSED ON THIS YEAR?

“During the financial year, we have continued to work on the sustainability strategy, developed activities associated with our focus areas, integrated the strategy into our daily work and continued to work on clearer goals.

An important milestone is that we have defined our Science Based

Targets in line with the Paris Agreement. Now, after the end of 2021/22, we have submitted them for approval to ensure that our ambitious climate targets are in line with research and science. See also Note 38. Climate is an important issue for us, as a change in the climate alters the conditions for our business. At the same time, our operations contribute to a healthy lifestyle and better public health. We entered into new partnerships during the year to enable more people to have access to an active lifestyle.”

WHAT IS THE AMBITION GOING FORWARD?

“We continue to work towards our long-term goals and have, for example, expanded our partnership with Jämtkraft and in doing so made concrete commitments going forward, see page 42. We will also continue to implement the strategy and identify additional key figures to measure and follow up those efforts. We also intend to focus on launching more initiatives internally and with new partners.”

Fanny Sjödin, Sustainability Manager at SkiStar.

36 SKISTAR ANNUAL AND SUSTAINABILITY REPORT 2021/22

INTRODUCTION

STRATEGY

OPERATIONS

SUSTAINABILITY

SkiStar and sustainable mountain experiences

Sustainability governance Activity & Recreation Ecosystem & Impact Dialogue & Interaction Employees & Culture Safe & Secure

THE SHARE

RISK

FINANCIAL AND SUSTAINABILITY INFORMATION

CORPORATE GOVERNANCE

OTHER INFORMATION

Download PDF printout

sustainability governance

Governance of sustainability

SkiStar’s strategic framework is based on three foundations to ensure the business can achieve its vision: “To create memorable mountain experiences”. The foundations’ focus areas guide the work forward and include our sustainability strategy, culture and employees and a safe and secure experience.

FOUNDATIONS

SAFE & SECURE

SUSTAINABILITY

EMPLOYEES & CULTURE

Book

Activity & Recreation

Culture & Values

Stay

Ecosystem & Impact

Leadership

Lift & Piste

Dialogue & Interaction

Organisation

SUSTAINABILITY GOVERNANCE

In order to take advantage of opportunities and counteract risks, SkiStar has a clear sustainability governance structure. Responsibility for sustainability-related issues is ultimately held by SkiStar’s Board. The CEO and Group management, who have overall responsibility, report to the Board at least four times a year. The Sustainability Manager is responsible for operational sustainability initiatives. SkiStar also has a special sustainability forum, which is there to support operational sustainability work. The forum meets regularly to discuss the Company’s development and ensure compliance with policies and guidelines and achievement of established goals. Read more about our sustainability governance on pages 99-100.

Policies and guidelines

The Company’s internal sustainability initiatives are governed by SkiStar’s Code of Conduct, sustainability policy, employee policy, work environment policy, diversity policy and Supplier and Partner Code of Conduct. All documents are reviewed annually. SkiStar follows global guidelines and principles set by the UN Global Compact and is committed to following its ten principles regarding human rights, working conditions, the environment and anti-corruption, as well as the ILO’s eight fundamental conventions concerning minimum standards for working conditions. SkiStar applies the precautionary principles and collaborates in industry initiatives to achieve long-term sustainable development, for example, within the SLAO (Swedish Ski Lift Organisation) and ALF (Norwegian Ski Lift Association).

Risk management

SkiStar is exposed to various risks related to the business. Each year, we identify the risks that may prevent the Company from achieving defined targets and determine whether the risks are in line with risk propensity. This also means evaluating and considering how global trends affect us in different ways. SkiStar’s identified sustainability risks and how they are managed are described on pages 51-52,103-104.

MATERIAL ISSUES

During the 2020/21 financial year, the materiality analysis was updated and revised in line with stakeholder dialogues conducted through surveys and in-depth interviews. An outline review was carried out in the 2021/22 financial year. SkiStar revises its materiality analysis every two years and will update the analysis in the coming financial year.

Two areas identified during the year as being of increasing importance to our stakeholders and our operating environment are biodiversity and integration. Read more about our work on page 37-48 and about stakeholder dialogue and the materiality analysis on page 101-102.

37 SKISTAR ANNUAL AND SUSTAINABILITY REPORT 2021/22

INTRODUCTION

STRATEGY

OPERATIONS

SUSTAINABILITY

SkiStar and sustainable mountain experiences

Sustainability governance Activity & Recreation Ecosystem & Impact Dialogue & Interaction

Activity & Recreation

 FOUNDATION: SUSTAINABILITY

 Activity & Recreation

Getting people moving has been at the heart of SkiStar’s operations since the Company was founded more than 45 years ago. By making an active holiday available to more people, we can help promote a more active and sustainable lifestyle and enhance well-being.

2030

Goal

SkiStar will be the primary choice for

guests who prioritise an active holiday

Performance

Seven million skier days and activities,

measures

of which:

6.4 million skier days

600,000 activities

Help attract more new guests

Outcome

6,030,660 skier days

2021/22

239,000 activities

Seven percent new guests

Employees & Culture

Safe & Secure

THE SHARE

RISK

FINANCIAL AND SUSTAINABILITY INFORMATION

CORPORATE GOVERNANCE

OTHER INFORMATION

Download PDF printout

MORE ACTIVITY FOR MORE PEOPLE

The core of our operations is getting people moving. Research shows that we feel good when moving and spending time in nature – even more so if we are active in nature. This has a positive effect on how we feel, both physically and mentally, by lowering our heart rate and reducing stress. Making it easier for more people to be active on their holiday creates the conditions for a more active lifestyle, even beyond the holiday. This is our way of contributing to better public health and to the UN’s Sustainable Development Goal 3 for good health and wellbeing. Alpine skiing forms the basis of our operations and is also an important aspect for us to continue offering and developing. Our goal is to get more people to take part in our activities, both in summer and winter. In the previous year, we adopted our goal of offering 7 million skier days and activities (6.4 million skier days and 600,000 activities) per year by 2030. During the year, we have worked towards the goal by focusing on creating new activities at our destinations all year round.

Schools that teach people for life

We want to help everyone discover the joy of an active life. Through our ski schools, we want more people to be given the opportunity to have fun on the ski slopes and stable, basic training that makes everyone feel safe and secure. In 2021/22, over 95,000 (58,000) children and adults took part in our ski schools, an increase from the previous year. The 2020/21 financial year was affected by the pandemic, which is the main explanation for the significant increase. During the summer season, our cycling guides offer cycling lessons to enable more people to discover the mountains in the summer. The cycling guides offer both beginner groups and private lessons adapted to different levels of difficulty.

Valle’s Winter Weeks

An active life often starts at an early stage. Lowering the threshold for activities for children and young people helps encourage an active lifestyle that follows into adulthood. At Valle’s Ski School, children learn how to be safe and confident skiers, with the support of our highly qualified ski instructors and Valle the Snowman. To make it possible for more children to discover the mountains, skiing, the ski school and ski rentals are free for children up to the age of six during Valle’s Winter Weeks. More than 41,000 (25,000) children attended Valle’s Ski School during the 2021/22 winter season.

New collaboration with SOK (Swedish Olympic Committee)

Promoting physical activity among children is an increasingly important societal issue. Only two out of ten children currently manage the amount of physical activity recommended according to Generation Pep’s annual report. To encourage more movement, SkiStar entered into a collaboration with SOK (Swedish Olympic Committee) during the year to celebrate the Olympic Games, while offering activities and challenges for children and adults. Together we created a new activity for summer: the SkiStar Olympic Youth Camp i Sälen. The aim of the camp was to promote well-being and endurance in young athletes, focusing on sustainable sport, mental health and the joy of movement together. Our aim is to give young people an insight into the positive effects of all-round exercise and practising several sports at a young age. Nearly 60 young people took part in this popular activity.

VALLE KIDS CLUB

Valle Kids Club – a summer holiday activity for children aged 3-9 – was launched as part of the summer initiative. Through adventures, missions and games in a mountain environment, children are encouraged to learn to take care of nature, different animals, the right of public access and, not least, themselves. The initiative was implemented in Sälen during the second consecutive year, with over 340 (450) children taking part during summer.

38 SKISTAR ANNUAL AND SUSTAINABILITY REPORT 2021/22

INTRODUCTION

STRATEGY

OPERATIONS

SUSTAINABILITY

SkiStar and sustainable mountain experiences

Sustainability governance Activity & Recreation Ecosystem & Impact Dialogue & Interaction Employees & Culture Safe & Secure

THE SHARE

RISK

FINANCIAL AND SUSTAINABILITY INFORMATION

CORPORATE GOVERNANCE

OTHER INFORMATION

Download PDF printout

Activity & Recreation

 FOUNDATION: SUSTAINABILITY

AN ACTIVE SUMMER

We want to encourage more people to be active and experience the mountains during the summer months. With this in mind, SkiStar has launched a major initiative: SkiStar Sports & Adventures. To start with, we have expanded our destinations of Åre, Sälen and Trysil to offer a wide variety of summer activities adapted to different levels of difficulty during summer and winter. The destinations offer multiple activities in the mountains to make them more accessible all year round, such as climbing parks, trail biking and hiking trails. There is also the chance to play padel and crazy golf and to enjoy a spa and relaxation centre.

In 2021/22, SkiStar Sports & Adventures was also introduced at the new SkiStar Stockholm Hammarbybacken. We were the first in Sweden to offer modern summer skiing there in the heart of the capital – SkiStar SummerSki. Other new attractions also offered there include a climbing park, Mountain Coaster and Mountain Tube. SkiStar’s sustainability strategy has remained in focus during work on SkiStar Stockholm Hammarbybacken. Since the start of the season, Stockholm Hammarbybacken has accounted for over 32,000 activities, which corresponds to an increase of more than 14 percent in the number of activities. SkiStar has also worked actively with its suppliers and evaluated them all according to social and environmental requirements. SkiStar’s high requirements for recycled material for summer skiing resulted in the supplier reorganising its value chain to ensure 60 percent recycled material for summer skiing at Stockholm Hammarbybacken.

AN ACTIVE PRESENCE

SkiStar’s goal is to get more people moving and active. By opening up our destinations to local communities, we aim to get more people moving. At all SkiStar destinations, children and young people up to and including the age of 15 who live in the municipality are offered a free SkiPass in winter and Lift/TrailPass in summer. In the 2021/22 financial year, 2,067 (2,694) children and young people took advantage of this opportunity. In addition to the free SkiPass for children and young people, SkiStar arranges annual free taster days for all local residents, winter and summer, at all our destinations. These days include free lift and trail passes, discounts on ski and bike rentals and much more.

SUCCESS FOR TJEJMILEN IN SÄLEN

SkiStar and Marathongruppen entered into a three-year collaboration during the year and the Tjejmilen race came to Sälen. This was the first time that Marathongruppen had organised a race in the mountains and it was a success. 1,038 women and girls took part in Tjejmilen, which was run over five or ten kilometres in Sälen’s fantastic mountains.

“What a weekend it was! It felt incredibly fun and exciting to follow all the participants throughout the weekend. I hope and believe that we managed to contribute to a lot of feel- good exercise and a memorable mountain experience for many people, as Sälen was seen at its best,” says Fredrik Rydén, Concept and Event Manager at SkiStar.

39 SKISTAR ANNUAL AND SUSTAINABILITY REPORT 2021/22

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Disclaimer

SkiStar AB published this content on 18 November 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 November 2022 08:18:01 UTC.

Publicnow 2022

All news about SKISTAR AB (PUBL)

Sales 2022 4 221 M
396 M
396 M
Net income 2022 677 M
63,5 M
63,5 M
Net Debt 2022 3 092 M
290 M
290 M
P/E ratio 2022 13,1x
Yield 2022 4,03%
Capitalization 8 849 M
830 M
830 M
EV / Sales 2022 2,83x
EV / Sales 2023 2,99x
Nbr of Employees 1 499
Free-Float 45,3%



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Technical analysis trends SKISTAR AB (PUBL)

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Trends Bullish Bearish Bearish

Income Statement Evolution

Sell

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Mean consensus BUY
Number of Analysts 2
Last Close Price 112,90 SEK
Average target price 137,50 SEK
Spread / Average Target 21,8%


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