The Children’s Place, Inc. (NASDAQ:PLCE) Q3 2022 Earnings Call Transcript November 17, 2022
The Children’s Place, Inc. misses on earnings expectations. Reported EPS is $3.33 EPS, expectations were $3.73.
Operator: Good morning, and welcome to The Children’s Place Third Quarter 2022 Earnings Conference Call. On the call today are Jane Elfers, President and Chief Executive Officer; Sheamus Toal, Chief Financial Officer; Maegan Markee, Senior Vice President, Digital Marketing; and Josh Truppo, Vice President, Financial Planning and Analysis. As a reminder, this conference is being recorded. The Children’s Place issued its third quarter 2022 earnings press release earlier this morning and a copy of the release and presentation materials have been posted to the Investor Relations section of the company’s website. Before we begin, I would like to remind participants that any forward-looking statements made today are subject to the safe harbor statements found in this morning’s press release as well as in the company’s SEC filings, including the Risk Factors section of the company’s annual report on Form 10-K for its most recent fiscal year.
These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially. The company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof. It is now my pleasure to turn the call over to Jane Elfers.
Jane Elfers: Thank you, and good morning, everyone. I would like to welcome Sheamus Toal, our Chief Financial Officer to the call. Sheamus has more than 25 years of financial and operational management experience. Sheamus is a strategic leader with a proven track record of delivering financial and operational improvements and is respected as a highly collaborative business partner. On behalf of the entire senior leadership team we are thrilled to welcome Sheamus to The Children’s Place.
Sheamus Toal: Thank you, Jane. Good morning, everyone. As you may know, I joined the company last week and I wanted to take this opportunity to thank Jane and the Board for their trust in me. I am so excited to be part of The Children’s Place family and I strongly believe that we are well positioned for future operating margin and EPS growth. As a parent, I have been a long-time Children’s Place customer, and I know firsthand that this is an amazing brand with outstanding recognition. We clearly have superior product and a strong value proposition, which when combined with our customer-centric focus and digital dominance, creates significant opportunity for future growth. I am excited to partner with Jane and the talented senior leadership team that she has assembled to further enhance shareholder value. I truly believe that the best is yet to come for our strong brands.
See also 15 Biggest Construction Companies in the World and 12 Most Advanced Countries in Biotechnology.
Jane Elfers: Thank you, Sheamus. I’d also like to welcome Maegan Markee, our Senior Vice President of Marketing to the call this morning. In addition to leading our marketing organization, Maegan also leads our Amazon initiative, both of which she will discuss later in the call. I want to start off by highlighting and recognizing our entire team for 2 key company-wide accomplishments. First, we published our 2021 ESG report on October 31, and we are proud of the progress we have made on the company’s environmental initiatives, including our science-based goals to reduce greenhouse gas emissions and our measurable targets to increase the use of more sustainable raw materials in our products and to reduce the use of water and chemicals in our global supply chain.
In addition, we are particularly proud of our industry-leading gender diversity across every level of our organization from our sales associates to our Board of Directors, a key differentiator in the marketplace that we believe gives us a competitive edge. 85% of our customers are women and 87% of our workforce are women. Our women-led company many of whom are mothers deeply understand the wants and needs across our diverse customer base, allowing the voice of our customer to be at the forefront of our decision-making. Second, we are very proud of our newest brand, PJ Place, which launched online on October 12. PJ Place is the ultimate sleepwear destination and PJ Place as 2 key growth components, both of which provide us with additional market share opportunities.
Maegan will cover PJ Place in her prepared remarks. I want to thank our entire organization for all their hard work on successfully delivering these 2 important initiatives. Moving on to results. Top line sales for the quarter slightly exceeded our projection. August top line performed in line with expectations and represented approximately 39% of our retail sales for the quarter. Post Labor Day sales were soft, but we experienced a significant top line lift later in the month of September and through mid-October as a result of the combination of cooler weather across the northern parts of the country and the launch of 3 powerful celebrity marketing campaigns. Sales significantly decelerated the last 2 weeks of October. Gross margin was approximately 300 basis points below our internal expectations due to transitory supply chain cost pressures, including elevated freight, distribution and transportation costs.
Unlike many other retailers, we did not experience significant supply chain cost pressure in the back half of 2021. So we are currently experiencing our largest year-over-year supply chain cost increases. From an AUR perspective, we were encouraged by our ability to pick up 4% in AUR for the quarter versus our internal projections of an approximately 2% increase, even with the heightened promotional environment. This speaks to the strength of both our product assortment and our marketing efforts and is a positive sign for the future as we continue to see cotton prices normalize. Moving on to our digital-first strategy. Digital represented 50% of our total retail sales in Q3 versus 48% in 2021 and 37% in 2019. We’re very proud of our industry-leading digital penetration, and we’re excited about our digital growth opportunities in 2023 and beyond.
E-commerce traffic held up well during the quarter, at positive 6% versus last year. We continue to deliver industry-leading digital results supported by the combination of our structural reset during the pandemic our increased marketing investments and our focus on optimizing our channel results. Our Digital acquisition for the quarter was approximately 60%, a metric we are very focused on as our millennial mom continues to prefer to shop for her kids online versus in stores. Every quarter, we cite our comp store traffic metrics versus 2019, and they are consistently significantly down versus pre-pandemic levels with store traffic in Q3 down 23% versus Q3 2019. The millennial moms shift to digital was happening long before the pandemic. And now as we’re about to enter our third year since the pandemic first hit, the preference for online shopping by our millennial mom has only increased.
Maegan will provide more detail on our millennial mom in her prepared remarks that will further validate that our decision in the early stages of the pandemic to significantly accelerate both our digital transformation and our store closures, resulting in almost 1/3 of our stores closing since the start of the pandemic was clearly the right strategic move for us based on our customers’ strong preference for online shopping. Importantly, in order for us to take full advantage of our millennial moms preference for digital purchasing the intense focus and success that we have had in shifting our primary acquisition channel to digital from stores in a remarkably short period of time is a key strategic shift. Continuing to rely on our stores who are experiencing multiyear declines in traffic as our primary acquisition vehicle when the overwhelming majority of our customer base is a millennial mom, who prefers the digital shopping experience would not have positioned us for future success.
Our millennial moms’ clear preference for the ease and convenience of shopping for her kids online is here to stay and we believe our rapid and successful shift to make digital our primary acquisition channel gives us an important competitive advantage as we work to acquire and retain millennial moms and begin to market to the oldest of the Gen Z cohort who are now just starting to become our next generation of parents. Digital is our highest operating margin channel and based on the strength of our Digital business and our increased investments in this channel Digital is projected to represent an industry-leading 50% of our 2022 retail sales, further cementing our position as a digital-first retailer. Looking ahead, we are projecting digital to represent approximately 60% of our total retail sales by the end of full year ’24 versus 33% of retail sales in 2019, almost doubling our digital penetration in only 5 years.
For several quarters now, we’ve been discussing the top line opportunity we believe we have due to the strategic marketing investments we’ve made since the start of the pandemic. Over the past couple of years, we’ve put significant resources behind upgrading and expanding our marketing organization, including our third-party providers, putting new processes in place and implementing new state-of-the-art marketing system. Now that we have the marketing teams, tools and strategies in place, starting in Q3, we had the confidence to significantly shift our marketing mix towards top-of-funnel initiatives to drive acquisition and brand awareness. So now I’ll turn it over to Maegan to review our marketing transformation and to share some very exciting, measurable results from our Q3 marketing campaign.
Maegan Markee: Thank you, Jane. Based on our decision at the start of the pandemic to accelerate our digital transformation and significantly accelerate our store closure program, we knew we needed to also accelerate our marketing transformation at the same time in order to be ready to take advantage of what we believed would be a significantly bigger and stronger digital business coming out of the pandemic. We invested in the team, enhanced our process and upgraded our tools in order to emerge from the pandemic with a strong digital marketing strategy in place. We began the journey by restructuring our marketing organization across 4 key areas: customer centricity, marketing mix optimization, resources and branding. First, customer centricity.
For any retailer, it is important to have a deep understanding of your customer. For us, given our high natural churn as our customer is constantly sizing out of our product, it is absolutely critical that we keep up with the wants, needs, behaviors and expectations of our increasingly digitally savvy customer. The millennial mom makes us the largest and fastest growing share of our customer base. She was born between 1980 and 1995, and she’s between 27 and 42 years old. Approximately 80% of new moms in the U.S. are millennials, and over 70% of millennial moms have school-aged kids. The percentage of millennial moms is projected to continue to increase for the next 2 decades. The millennial mom values speed and ease when shopping for her kids.
Millennials are the most socially connected generation in history and spend an average of 8.9 hours a day consuming media and over 17 hours a week on social networks. They favor Facebook and Instagram and have an average of 3.5 social media accounts. Younger millennials and Gen Zs engage more with new social platforms like TikTok. More than 85% of millennial moms spend most or all of their online time on their mobile devices. Our millennial mom relies on search engines, social networks and online communities for product information and discovery. She uses her phone to search for the best value, the best selection and the best shipping options. Millennial parents spend 75% more time shopping online and 2/3 more money online than their childless counterparts.
They are time starved and stressed out, so they put a premium on convenience. Millennials are more committed to online shopping than any previous generation and a recent study shows that 91% of millennials prefer to shop online. While these statistics I’m citing are critical to understanding the millennial customer, they’re readily available. We needed a much deeper understanding of our specific customers. So we launched an in-depth enterprise segmentation exercise in order to better understand our customers. This work included research, persona building and opportunity sizing, and it has enabled us to target with more precision our current and opportunity shoppers. Our segmentation work has allowed us to deeply understand our customers. We have a clear understanding of where they live, how they consume media, what drives them to purchase and what their channel of preference is.
Most importantly, this work has also given us a clear blueprint of where to find more of them as acquisition is a critical priority for us. At The Children’s Place, our primary customer is a millennial mom with 2-plus children at home. We all know who the shopper is, and many of us who work at The Children’s Place are this customer. This work has shown us that this digitally native shopper has a strong propensity and preference to transact online versus in-store. This is why for many years, our strategy has been laser-focused on digital transformation. And why it is so important for us now and into the future to be ready to meet the needs of our digitally savvy millennial customer where and when she wants to shop. Second, marketing mix optimization.
To truly maximize our opportunity, we need to speak to audiences across the customer funnel. Those that are current or past shoppers, those who are aware of our brands but have not yet shopped with us, and those potential buyers who aren’t yet aware of our family of brands. This requires us to fill the media funnel and ensure our marketing mix or spend reflects that. To do this effectively and efficiently, we put in place a multi-touch attribution tool, a tool that allows the marketing organization to generate real and measurable value in the form of increased revenue and profit through the optimization of marketing investments by channel. Our marketing mix optimization work has given us the road map of how and where we should spend our next dollar to drive the highest return.
This best-in-class attribution tool has enabled us to significantly optimize our spend and clearly understand our full funnel marketing performance. Third, resources. Over the last 2 years, we’ve onboarded top-tier talent and strategic agency partners to help us with our marketing strategy. We optimized teams bringing areas of specialty together and ensuring transparency and fluidity across all of our channels and brands. Our upgraded team has allowed us to operate with increased speed and accuracy and enables us to make significant progress against our strategic goals. Fourth, branding and brand awareness. We’re a trusted brand that offers unique on-trend product at an unbeatable value, but we are so much more than that. We have heritage. We have a story to tell and we have an engaged audience.
The branding work that we’ve started is focused around driving brand awareness, filling the media funnel and developing cohesive and compelling campaigns that tell our powerful story to an engaged audience. This branding work has led to highly curated brand campaigns that are focused around filling customer funnel at every stage of the purchase journey, driving growth and brand awareness, fueling acquisition and increasing brand closeness and desire. Two years into this journey, I can confidently say that we have a strong foundation in place, a great team, strong process and state-of-the-art tools. But when it comes to driving acquisition and brand awareness, we’re just getting started. So let’s recap how we’ve applied our new strategies during the third quarter.
We launched our back-to-school campaign on July 26. Based on our understanding of how children and their education were impacted by the pandemic, this campaign was centered around fostering children’s education and making important resources accessible to children across the country. We partnered with actor, author and philanthropist, Kevin Hart, for this campaign as well as supporting partners like ThriftBooks and BIC. Together, we set out to revitalize 10 public spaces in local communities across the country and donated books, school supplies and products to today’s youth. Since the campaign launch, which was aimed at driving maximum brand awareness, the brand has garnered over 36 billion impressions across over 600 national and local print, broadcast and digital outlets.
This meaningful campaign was packed with rich photo and video content, which was syndicated and amplified across our owned and operated channels, earned and paid media. This campaign not only showed robust customer engagement defined by our nearly 20 million video views and strong clicks-to-site, but also in our above industry benchmark double-digit return on ad spend and top line sales incrementality that the campaign drove. Millennials, our largest shopper audience are social-first and look to influencers and celebrities for inspiration. Gen Z follows a similar trend. This is validated by the strong return on ad spend we’re experiencing from our celebrity and influencer partnerships. Informed by this knowledge, we planned for and then launched 3 additional top-tier celebrity campaigns during the third quarter.
In support of our iconic Gymboree brand, we partnered with Actress, Singer and mom, Mandy Moore, on a holiday collaboration. Gymboree under our umbrella is now known as a brand who actively listens and respond to customer feedback. So it was important for us to deliver against our strong customer feedback from last year, by launching our holiday assortment on July 28, over 2 months earlier than last year’s holiday launch. This first-to-market strategy, coupled with our collaboration with Mandy Moore has yielded impressive results to date. The Mandy campaign has driven over 7.7 billion impressions across 310 print, digital and broadcast placements. The nature of this incredibly emotional photo and video content resonated deeply with our current Gymboree loyalists while also attracting new shoppers in the marketplace, making this our top Gymboree revenue collection in the third quarter.
We’re incredibly excited to see our brand ambassadorship with Mandy Moore combined with our strong product assortment resonate so deeply with so many shoppers. For the second year in a row, The Children’s Place brand partnered with the iconic celebrity family known for their love of Christmas, Kris Jenner, KhloÃ© Kardashian and True Thompson. This year, we also welcomed Dream Kardashian to the campaign. Since our Kardashian launch on September 15, we’ve garnered over 7 billion earned media impressions across over 390 placements making The Children’s Place the leading children’s retailer on Facebook and Instagram in terms of social awareness. We are really proud of the newest addition to our family of brands, PJ Place. PJ Place, the ultimate sleepwear destination brings together all of our branded sleepwear offerings in 1 easy-to-shop digital-first experience.
For our current shoppers, PJ Place offers an easy and seamless shopping experience, allowing them to shop sleepwear for their kids, their family and now for themselves while allowing us to cross-promote other branded products from our family of brands. For new shopper audiences, PJ Place enables us to acquire a new generation of young millennial and Gen Z customers in a rapidly growing category. PJ Place gives us the opportunity to engage and build relationships with these young millennial and Gen Z customers before they become parents, providing us the opportunity to maintain these relationships and eventually migrate them to our stable of children’s brands when they become parents. We launched PJ Place on October 12 and in just a few short weeks since launch, we’ve experienced incredibly positive customer sentiment and industry support.
As part of the PJ Place launch, we partnered with 16 inspirational powerhouses to champion the PJ Place mission. Since launch, we’ve driven over 17 billion paid media impressions. When it comes to measuring success on social media, the foundation is about quality of followers versus quantity. Success is defined by follower engagement and due to our overwhelming response of our celebrity marketing campaigns during the third quarter, our social audience of over 2 million followers on Facebook and over 1 million followers on Instagram, drove the highest number of engagements of any Children’s brand in our industry. Said another way, The Children’s Place dominated social media during Q3, with our brands representing 60% of social impressions against our children’s apparel retailers competitive set and taking the #1 spot for social media engagement.
This is a remarkably powerful accomplishment in a very short period of time and we’re thrilled to see our audiences just as excited as engaged as we are about our celebrity content and our superior product offering. Acquisition is the primary goal of our branding work, and we are extremely encouraged by our strong results. U.S. acquisition during the third quarter of 2022 was up 7% versus Q3 of 2021, which was our highest acquisition quarter ever. When we compare to Q3 of 2019, acquisition was up 29% despite having 30% less stores. We attribute our strong Q3 marketing results to our deep understanding of our millennial customer, our strong product offering and our compelling brand campaigns that drove new and existing customers through the customer funnel.
These cross-functional customer-centric efforts have affirmed The Children’s Place as a market leader in children’s clothing and accessories. And within that, the market leader in the special events and holidays in our customers’ lives. Now for an update on our mobile app and our loyalty program. Mobile is the cornerstone of our digital strategy as our millennial mom is connected to her phone. In Q3, 75% of our digital transactions occurred on a mobile device. Our mobile app continues to drive strong customer engagement, especially among our loyalty members who represent 95% of our mobile app transactions. Our mobile app customer spend frequency is 14% higher than our non-app customers and basket size of customers transacting on the app is 11% higher than our non-app customers.
In Q3, our mobile app accounted for 17% of our digital transactions versus only 12% in Q3 of 2021, fueled by an impressive 36% increase in mobile app users over last year, making the mobile app our fastest-growing digital channel. We attribute the significant increase in our mobile app transactions and mobile app users to our targeted mobile app strategies during the second and third quarters of this year. Our loyalty and private label credit programs continue to be strong retention vehicles for our brands with retention up 8% in Q3 versus Q3 of 2021. Our consolidated loyalty penetration was 81% of U.S. sales in Q3 versus 77% in 2021, showing meaningful growth across our largest customer base. And our private label credit penetration was 24% of U.S. sales in Q3 versus 23% in 2021.
Our private label credit card customers annual spend is more than 3.5x higher than our non-loyalty members. And our loyalty customers annual spend is more than 1.5x higher than non-loyalty members making these customers a very important part of our overall customer strategy. Moving on to Amazon. To complement our decision early in the pandemic to significantly accelerate both our digital transformation and our store closure plans, we also knew the time was right to accelerate our Amazon initiative. The significant time and resources, including inventory and marketing investments that we’ve dedicated to building this marketplace over the past 2 years has resulted in Amazon delivering another strong quarter. As we shared on the last call, our Prime Day results in Q2 reached record highs for sales on Amazon.
And more importantly, sales continued to build from there throughout Q3. We participated in the first-ever October Prime Day event in Q3, promoting our Holiday sleep program, which resulted in the largest day of Amazon sales in our history. Our Q3 Amazon site sales were up 118% to Q3 of 2021, fueled by a 187% increase in traffic over last year. Marketing is critical to driving the Amazon business, and it is the key driver of the significant traffic increases we’re experiencing year-over-year. My teams take a 360-degree approach to ensuring that our brands are highly visible across all of the consumer touch points throughout the entire Amazon ecosystem. Our focus is on maximizing our visibility, optimizing our return on investment and continuing to drive new customer acquisition through this channel, and these efforts are clearly paying off.
Ad attributed sales for the third quarter were 50% of total sales, with strong double-digit return on ad spend that was more than $6 higher than the Amazon benchmark. Our cost per click was down 37% versus Q3 of 2021, signaling meaningful efficiency gains year-over-year across our marketing efforts. Another key driver of our success with Amazon is our ability to leverage our celebrity and influencer partnerships across the Amazon site through both paid and organic placements. For example, our holiday sleep collection featuring the Kardashians is off to an explosive start on Amazon, with sleep sales up 233% versus Q3 of 2021. As we mentioned on our last call, we launched our iconic Gymboree brand on Amazon in late July. The Gymboree business has built consistently since launch and is continuing to gain momentum, fueled in part by an enhanced advertising strategy built around maximizing the brand’s visibility and high-impact placements.
In addition, we’ve leveraged our content with Mandy Moore in order to engage and convert customers in the awareness, consideration and purchase stages. Gymboree ad performance has been flagged as a case study by Amazon for cold-start brands based on the strong performance with over 55% of total sales coming through ad attributed sales in Q3. Thank you. And now I’ll turn it back over to Jane.
Jane Elfers: Thanks, Maegan. As you can clearly tell by listening to Maegan, we are very excited about the results we are achieving through our increased and targeted marketing efforts and we’re even more excited about how we can leverage these learnings to drive results in 2023 and beyond. We’re also very pleased with our continued strong results from our Amazon partnership. Through the collective efforts of our entire team and with the help of many of our best-in-class outside providers, we have successfully made the transition to a digital-first retailer, and we’re not looking back. Looking ahead, we have reduced our top and bottom line expectations for the fourth quarter due to the combination of an increasingly challenging macroeconomic environment and continued supply chain cost pressure.
Sales for the first 2 weeks of November were below expectations, and we anticipate that the record levels of inflation impacting our core consumer will continue to result in lower demand this holiday season. We are now planning for a significantly heightened promotional environment in the fourth quarter and we are focused on rightsizing our inventory levels during the quarter and anticipate that due to our planned actions, our inventory will be better positioned ending Q4 at up approximately high single digits. I’ll now turn it over to Josh.
Josh Truppo: Thank you, Jane, and good morning, everyone. After I review our Q3 results, I will provide our Q4 and full year outlook. For the fiscal third quarter, we delivered an adjusted earnings per diluted share of $3.33 versus $5.43 in 2021 and $3.03 in 2019. Net sales decreased by $49 million or 9% to $509 million versus $558 million in Q3 2021 and decreased $16 million or 3% versus $525 million in Q3 2019. Our U.S. net sales decreased by $60 million or 13% to $417 million versus $478 million last year, and our Canadian net sales decreased by $7 million or 14% to $46 million versus $53 million last year. Comparable retail sales were negative 10% versus Q3 2021 and positive 7.6% versus Q3 2019. Our Q3 net sales were negatively impacted by the continued slowdown in consumer demand, driven by the unprecedented levels of inflation combined with increased promotions across our competitive set.
As we discussed in our Q2 call, lapping the impact of the enhanced child tax credits, which started last July, combined with the pent-up demand from last year’s return to in-person learning impacted this year’s key back-to-school selling season and the impact of permanent store closures representing approximately $14 million for the quarter. Our net sales were positively impacted by outsized sales growth in our wholesale channel with Amazon. And as Maegan discussed, our successful marketing strategies contributed to our sales beat versus our projection. Our sales by channel were the following: Consolidated digital sales decreased 8% versus Q3 2021 with our digital penetration growing to 50% of our total retail sales versus 48% in 2021 and 37% of retail sales in 2019.
Store net sales were down 18% versus Q3 2021. Our comp store traffic was down 6% versus Q3 2021. However, as a point of reference, store traffic remains significantly below pre-pandemic levels with comp store traffic down 23% for Q3 2022 versus Q3 2019. Adjusted gross margin decreased 910 basis points to 34.8% of net sales compared to 43.9% in Q3 2021 and 37.8% in Q3 2019. While our previous outlook had assumed a 600 basis point decrease in gross margin, we incurred an additional 300 basis point decline driven by higher transitory supply chain costs in the quarter, including higher container costs and air freight, which has peaked in the back half of 2022. The 900 basis points decrease versus Q3 2021 was primarily driven by the following items: First, the sales mix shift to wholesale, which operates at a lower gross margin.
We had planned for an increase in our Amazon business in Q3 2022 versus Q3 2021. As a reminder, while our Amazon business operates at a lower gross margin, it is accretive to our consolidated operating margin, delivering operating margins nearly as high as our own digital channel. Second, the impact of elevated inbound freight transportation costs, driven by higher levels of air freight and higher container rates. As a reminder, unlike many others, we incurred minimal supply chain cost pressure in 2021 due to being in a strong inventory position. Therefore, supply chain costs are more significantly impacting us in 2022 with the peak of those costs happening in Q3 and Q4. With that being said, container costs are moderating, and we will begin to see relief in 2023.
While the supply chain continues to negatively impact our results, these elevated costs are transitory in nature and we believe that signs are pointing to the light at the end of the tunnel for the post-pandemic supply chain challenges, which are expected to moderate throughout 2023. Last, we were impacted by lower merchandise margin versus Q3 2021, driven by significantly higher AUCs that were partially offset by higher AUR. On the positive front, despite lower merchandise margin versus last year, our merchandise margin exceeded our internal expectations, which was driven by higher AUR in the quarter. Over the last few quarters, we have discussed the importance of the structural reset to our business model and P&L since the start of the pandemic.
One of the key pillars of that reset is our pricing and promotional strategy. Our ability to hold AURs above pre-pandemic levels will continue to have a benefit on the business and drive improved margins. Unlike the transitory supply chain costs, we believe that our pricing and promotion reset is a permanent structural change that will continue to drive our merchandise margins higher versus pre-pandemic levels. We believe that this reset will have an outsized impact as record high cotton prices decrease and supply chain costs moderate. In Q3, we had planned for a 2% AUR increase year-over-year. Our actual AUR increase was 4%. As a reminder, in Q2, our AUR was flat. As discussed on our last call, the major driver of our flat Q2 AUR was our fashion AUR, which was down negative mid-single digits.
In Q3, our fashion AUR turned flat. This, combined with our continued double-digit increase in basics AUR resulted in the overall 4% increase for the quarter. Adjusted SG&A was $105 million versus $115 million last year and $117 million in 2019, and deleveraged 10 basis points to 20.7% of net sales compared to 20.6% of net sales last year. The deleverage was driven by the decline in net sales on our fixed expenses and was partially offset by lower incentive compensation expenses and a reduction in discretionary spend. As we have continued to experience gross margin pressure from the supply chain, we have and will continue to take actions to reduce discretionary spending. As planned, marketing spend was higher in the quarter, inclusive of investments in brand marketing.
Adjusted depreciation and amortization was $12 million in the quarter versus $14 million last year and $18 million in 2019. Adjusted operating income for the quarter was $59 million, a decrease of $58 million versus $117 million of operating income last year and deleveraged 930 basis points to 11.6% of net sales compared to 20.9% of net sales in Q3 2021 and decreased 50 basis points versus 12.1% of net sales in Q3 2019. Our adjusted interest expense for the quarter was $3.8 million versus $4 million last year, and our adjusted tax rate was 20.8%. Moving on to the balance sheet. Our cash and short-term investments ended the quarter at $19 million, and we ended the quarter with $265 million outstanding on our revolving credit facility. Additionally, we made progress on inventory levels during the quarter.
We ended Q3 with $549 million of inventory or up 24% versus last year compared to our Q2 ending inventory of $616 million or up 34% versus last year. The increase in inventory versus last year is driven by higher costs including higher AUC driven by cotton and higher inbound transportation costs. Our basics inventory, which includes several key high-volume categories with limited to no markdown risk accounted for approximately 50% of our on-hand inventory at the end of the quarter. Moving on to cash flow and liquidity. We generated $36 million in cash from operations in Q3 versus $71 million last year. Capital expenditures in Q3 were $12 million. During the third quarter, we repurchased 434,000 shares for $18 million leaving 178 million outstanding on our current authorization.
Year-to-date, we have purchased 1.6 million shares, which represented approximately 12% of our total outstanding share count. Now I will provide an update on our store activity in the quarter. We did not close any locations in the third quarter, and we now plan to close between 40 to 50 stores for full year 2022. We continue to carefully evaluate our store fleet and close lower-volume unprofitable stores. With over 75% of our fleet coming up for lease action in the next 24 months, we are maintaining meaningful financial flexibility in our lease portfolio. These short-term leases will continue to provide us with the flexibility to optimize our occupancy costs. We ended the quarter with 658 stores and total square footage of 3.1 million square feet, a decrease of 7% compared to Q3 2021 and 30% versus Q3 2019.
With respect to our fleet optimization strategy, it’s important to continue to highlight that for 2022, we are planning for 50% of our retail sales to come from our stores, with 50% of our store sales coming from traditional malls and 50% coming from off mall. With our digital business also planned at an industry-leading 50% of total retail sales, we are planning for 75% of our retail sales from off-mall, strongly supporting our structural reset to a digital-first retailer. Now let me take you through our outlook for Q4 and fiscal 2022. Moving on to our Q4 outlook. Our revised Q4 outlook reflects significant headwinds, the biggest of which is the macroeconomic environment and continuation of record inflation. While inflation has impacted our business all year, this is the first holiday shopping season experiencing this 40-year high inflation.
As we have said previously, the average income demographic of our core customer is one that is the most heavily impacted, particularly by elevated food and fuel prices. Our revised outlook reflects these current economic conditions and the likelihood of a challenging season. Additionally, we are now planning for a significantly heightened promotional environment in the fourth quarter, and we are focused on rightsizing our inventory levels during the quarter. We now anticipate that due to our planned actions, our inventory will be better positioned at approximately up high single digits ending Q4. It’s important to note the vast majority of our current on-hand inventory has been impacted by the higher freight and supply chain costs. Therefore, we will continue to experience these higher costs as we sell through that inventory in Q4.
The company now expects net sales for the fourth quarter to be in the range of $460 million to $470 million representing a low teens percent decrease in comparable retail sales versus Q4 2021 and an approximately flat comp versus Q4 2019. Adjusted operating income is expected to be in the range of 2.5% to 3.3% of net sales as compared to 12.1% in Q4 2021, primarily driven by the decrease in sales and gross margin. This compares to 6.9% in Q4 2019. We anticipate fourth quarter adjusted earnings per diluted share to be in the range of $0.50 to $0.75, as compared to adjusted earnings per diluted share of $3.02 in Q4 2021 and $1.85 in 2019. We anticipate that the Q4 2022 gross margin rate will experience a similar year-over-year decrease as Q3.
Approximately half of this decrease will be driven by elevated freight and supply chain costs, while the other half will be driven by the rightsizing of inventory levels and the significantly heightened promotional environment. We continue to plan for higher marketing investments in Q4, which we believe will continue to support our sales and acquisition goals, as Maegan discussed earlier. We are planning for capital expenditures of approximately $10 million for the quarter, the majority being allocated to support digital and supply chain fulfillment initiatives. Moving on to our full year outlook. For fiscal 2022, the company now expects net sales to be in the range of $1.713 billion and $1.723 billion, reflecting a low double-digit decrease in comparable retail sales versus fiscal 2021 and a positive low single-digit comp increase versus full year 2019.
We project that e-commerce penetration will increase to approximately 50% of total retail sales for full year 2022 versus 46% in full year 2021 and 33% in full year 2019. Adjusted operating income is expected to be in the range of 4.7% to 4.8% of net sales as compared to 15.1% in 2021 and 6% in 2019. We anticipate fiscal 2022 adjusted earnings per diluted share to be in the range of $4.05 to $4.30 as compared to $13.40 in 2021 and $5.36 in 2019. We are planning for a full year tax rate of approximately 23%. Thank you, and we will now open the call to your questions.
To continue reading the Q&A session, please click here.