Customer Data Platform Market Grow At a CAGR of 28.2%, is Estimated to Reach $14,847.1Mn by 2028 | Industry Trends, Share, Size, Top Key Players Analysis and Forecast Research

The Latest research study released by The Insight Partners “Customer Data Platform Market Size, Share, Growth, Industry Demand, Trends and Forecast to 2027 COVID-19 Impact and Global Analysis by Component, Deployment, Organization Size, Application and Geography.” The customer data platform market size is expected to reach US$ 14,847.1 Mn by 2028 and registering at a CAGR of 28.2% between 2022 and 2028. The market research report is a demonstrated source of information which offers a telescopic view of the current market trends, size, share, growth, demand, opportunities and industry status. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study provides estimates for Global Customer Data Platform Market Forecast till 2028.


Get PDF Sample Copy of the Report to understand the structure of the complete report at:


Report Scope:

Market Size Value in US$ 2,672.5 Million in 2021
Market Size Value by US$ 14,847.1 Millon by 2028
Growth rate CAGR of 28.2% from 2022 to 2028
Forecast Period 2022-2028
Base Year 2021
No. of Pages 150
Historical data available Yes


List of the Leading Companies that are operating in the global Customer Data Platform Market are Adobe; BLUEVENN; Dun & Bradstreet, Inc.; Leadspace, Inc.; Microsoft; Oracle; SAP SE; SAS Institute Inc.; Teradata; and ZYLOTECH are the key market players profiled in the study. Several other major companies have also been studied and analyzed in this research study to get a holistic view of the customer data platform market and its ecosystem.


Download PDF Brochure to Understand the Impact of COVID-19 on Customer Data Platform Market @


Many brands have begun to see diminishing returns as digital marketing become more mature and more businesses invest in it. To fully utilize email marketing, paid advertising, and other addressable channels, a customer data platform can aid in overcoming technique fatigue and advancing initiatives. Despite all the organizational and technological complexities, customer data platforms offer feed personalization algorithm capabilities to create highly personalized experiences that user anticipates. By seamlessly integrating customer data across all analytics, measurement, media channels, and marketing automation tools, according to industry experts, these platforms bring the vision of full-lifecycle customer journey analytics to life. It enables businesses to hold marketing more accountable for product investment decisions.

Modern technology has significantly altered the way brands and consumers engage. Several new products, services, consumers, and competitors are continuously arriving and evolving, whereas the behavior of consumers, including likes and dislikes, continues to change. Technology will be the key driver behind the reimagined Customer Experience (CX); brands must rethink their customer ecosystems to keep in speed with empowered consumers and develop consumer technologies. As per SAS Institute, 67% of engagement between a brand and consumer using digital devices such as online, mobile, etc., will be completed by smart machines rather than humans by 2030. By the same year, 69% of decisions made during customer engagement will be done by smart machines. Further, the quickness and extreme automation will drive the CX. Hence, CDP solutions with data unification, people-based marketing, identity resolution, and cross-channel real-time engagement capabilities will alter with the rising need for real-time automated decision-making that directly or indirectly influences customer experiences over the forthcoming years.


Key Segmentation: 

By Component (Platform, Services)

By Deployment (On-premises, Cloud)

By Organization Size (Large Enterprises, Small and Medium-Sized Enterprises (SMEs))

By Application (Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention and Engagement, Security Management, Others)


For More Information or Query or Customization Before Buying, Visit @


The Customer Data Platform Market report highlights the key players and the latest strategies including company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, new product launches, partnerships, joint ventures, product width and breadth, application dominance, technology lifeline curve, segmentation in terms of region and industry competition, profit and loss ratio, and investment ideas.

The global customer data platform market is segmented by component, deployment, organization size, application, and industry vertical. Based on component, the customer data platform market is segmented as platform and service. Based on deployment, the market is segmented as on-premise and cloud. Based on organization size, the customer data platform market is segmented into large enterprises and small- and medium-sized enterprises (SMEs). Based on application, the market is segmented as personalized recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, security management, and others. Based on industry vertical, the customer data platform market is segmented as BFSI, retail & ecommerce, media & entertainment, travel & hospitality, telecom & information technology (IT), healthcare, and others.


Directly Purchase Customer Data Platform Market Report @


Explore The Insight Partners Coverage on the Technology Domain:

Online Exam Software Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Component (Software, Services); Deployment (Cloud, On-Premise); End-Users (Schools, Universities, Corporate, Recruitment Firms, Others) and Geography

Online Corporate Assessment Services Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Application (Campus Recruitment, Entrance Assessment Services, Recruitment and Promotion Assessment Services, Certification Assessment Services); Industry (IT-ITES, FMCG, Hospitality, Education and Skilling, Manufacturing, Financial Services, Others) and Geography

Online Exam Proctoring Market Forecast to 2028-COVID-19 Impact and Global Analysis by Type (Advanced Automated Proctoring, Recorded Proctoring, and Live Online Proctoring) and End User (Schools & Universities, Enterprises, and Government)

Lecture Capture System Market Forecast to 2028-COVID-19 Impact and Global Analysis by Component [Hardware, Software (On Premise and Cloud), and Services (Integration & Maintenance Services and Training Services)] and End User (Educational Institutions and Corporates)

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.

About The Insight Partners   

The Insight Partners is a one-stop industry research provider of actionable solutions. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are specialist in industries such as technology, media, and telecommunications.

Our research model is very simple. We believe in client servicing and delivering the best quality to our customers. Through our research content, we are making sure that our customers get value for their money along with better quality data and analysis.

Our research content is majorly focused toward market trends in terms of market sizing, competitive landscaping, company analysis, regional or country analysis, etc. We provide a detailed break-up of segmentation in terms of geography, technology, products, services, etc., which helps our clients gain a deeper analytical understanding of various research topics.

Contact Us:

If you have any queries pertaining to the report or would like further information, feel free to reach out to us at-

Contact Person: Sameer Joshi

E-mail: [email protected]   

Phone: +1-646-491-9876

Leave a Reply

Your email address will not be published. Required fields are marked *