The Latest research study released by The Insight Partners “Customer Data Platform Market Size, Share, Growth, Industry Demand, Trends and Forecast to 2027 COVID-19 Impact and Global Analysis by Component, Deployment, Organization Size, Application and Geography.” The customer data platform market size is expected to reach US$ 14,847.1 Mn by 2028 and registering at a CAGR of 28.2% between 2022 and 2028. The market research report is a demonstrated source of information which offers a telescopic view of the current market trends, size, share, growth, demand, opportunities and industry status. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study provides estimates for Global Customer Data Platform Market Forecast till 2028.
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Report Scope:
| Market Size Value in | US$ 2,672.5 Million in 2021 |
| Market Size Value by | US$ 14,847.1 Millon by 2028 |
| Growth rate | CAGR of 28.2% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2021 |
| No. of Pages | 150 |
| Historical data available | Yes |
List of the Leading Companies that are operating in the global Customer Data Platform Market are Adobe; BLUEVENN; Dun & Bradstreet, Inc.; Leadspace, Inc.; Microsoft; Oracle; SAP SE; SAS Institute Inc.; Teradata; and ZYLOTECH are the key market players profiled in the study. Several other major companies have also been studied and analyzed in this research study to get a holistic view of the customer data platform market and its ecosystem.
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Many brands have begun to see diminishing returns as digital marketing become more mature and more businesses invest in it. To fully utilize email marketing, paid advertising, and other addressable channels, a customer data platform can aid in overcoming technique fatigue and advancing initiatives. Despite all the organizational and technological complexities, customer data platforms offer feed personalization algorithm capabilities to create highly personalized experiences that user anticipates. By seamlessly integrating customer data across all analytics, measurement, media channels, and marketing automation tools, according to industry experts, these platforms bring the vision of full-lifecycle customer journey analytics to life. It enables businesses to hold marketing more accountable for product investment decisions.
Modern technology has significantly altered the way brands and consumers engage. Several new products, services, consumers, and competitors are continuously arriving and evolving, whereas the behavior of consumers, including likes and dislikes, continues to change. Technology will be the key driver behind the reimagined Customer Experience (CX); brands must rethink their customer ecosystems to keep in speed with empowered consumers and develop consumer technologies. As per SAS Institute, 67% of engagement between a brand and consumer using digital devices such as online, mobile, etc., will be completed by smart machines rather than humans by 2030. By the same year, 69% of decisions made during customer engagement will be done by smart machines. Further, the quickness and extreme automation will drive the CX. Hence, CDP solutions with data unification, people-based marketing, identity resolution, and cross-channel real-time engagement capabilities will alter with the rising need for real-time automated decision-making that directly or indirectly influences customer experiences over the forthcoming years.
Key Segmentation:
By Component (Platform, Services)
By Deployment (On-premises, Cloud)
By Organization Size (Large Enterprises, Small and Medium-Sized Enterprises (SMEs))
By Application (Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention and Engagement, Security Management, Others)
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The Customer Data Platform Market report highlights the key players and the latest strategies including company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, new product launches, partnerships, joint ventures, product width and breadth, application dominance, technology lifeline curve, segmentation in terms of region and industry competition, profit and loss ratio, and investment ideas.
The global customer data platform market is segmented by component, deployment, organization size, application, and industry vertical. Based on component, the customer data platform market is segmented as platform and service. Based on deployment, the market is segmented as on-premise and cloud. Based on organization size, the customer data platform market is segmented into large enterprises and small- and medium-sized enterprises (SMEs). Based on application, the market is segmented as personalized recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, security management, and others. Based on industry vertical, the customer data platform market is segmented as BFSI, retail & ecommerce, media & entertainment, travel & hospitality, telecom & information technology (IT), healthcare, and others.
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