01/10/23: Media companies team for measurement initiative
Cynopsis Medias First Morning Read
Tuesday January 10, 2023

Today’s Premieres
BritBox: Here We Go
Vice: Sex Before the Internet at 9p

IN THE NEWS

Five major media companies have banded together with OpenAP and the VAB. The goal: create a measurement certification process for emerging cross-platform measurement solutions in advance of the 2024 upfront. Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery are part of the U.S. Joint Industry Committee. “The sustainability of the premium video advertising model depends on an ecosystem for measurement that is transparent, independent, inclusive, and accurately reflects the way all people consume premium video content today – across multiple screens, connections, and devices,” said a statement from CEOs Jeff Shell of NBCU, Bob Bakish of Paramount, Wade Davis of TelevisaUnivision and David Zaslav of WBD. “By coming together to establish this JIC, we can collaborate and accelerate the efforts to implement a new multi-currency future that fosters more competition, inclusivity and innovation and will ultimately better serve advertisers, agencies and consumers.”

Peacock handed a season two renewal for “Pitch Perfect: Bumper in Berlin.” Season one, which launched in November, gave the streamer its biggest comedy premiere ever. “We knew fans of the ‘Pitch Perfect’ franchise we’re going to sing the praises of ‘Bumper in Berlin’,” said Susan Rovner, Chairman, Entertainment Content, NBCUniversal Television and Streaming. “Along with our partners at UTV, Megan Amram, Elizabeth Banks and Max Handelman crafted an incredibly unique and charming story with new takes on iconic songs.”

On the flip side, Netflix rescinded its season two order for adult animated comedy “Inside Job.” Netflix had announced a sophomore run for the conspiracy theory series in June.

Disney employees working in hybrid fashion are being asked to return to the office four days a week, starting March 1. “In a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together, nor the opportunity to grow professionally by learning from leaders and mentors,” wrote CEO Bob Iger in a memo to employees. “It is my belief that working together more in-person will benefit the Company’s creativity, culture and our employees’ careers.”

Camille Vasquez, a lawyer in Johnny Depp’s defamation case against Amber Heard, has joined NBC News as a legal analyst. On Monday’s “Today,” Vasquez commented on Bryan Kohberger’s arrest for the University of Idaho students stabbing.

The upgrade of Great American Family and Great American Living to Mediacom’s basic Variety TV Pack bumps Great American Family to 48,880,000 subscribers, according to the January Nielsen UE. The network saw 9% subscriber growth from December 2022-January 2023.

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PRODUCTION & DEVELOPMENT

Greg Berlanti has signed a new four-year overall deal with Warner Bros. Television Group for his Greg Berlanti Productions. The new pact continues a relationship between Berlanti Productions and WBTVG that dates back, over two stints, to 2001 and has been renewed multiple times. “Greg is a huge talent, and the impact of his prolific and powerful storytelling on Warner Bros. and audiences, and on our culture, is just ‘wow,’” said David Zaslav, CEO of Warner Bros. Discovery. “He began his career with us, and we are incredibly fortunate that he will continue to build and grow our TV studio into the future.”

Netflix won the battle for the rights for a series adaptation of 2017 YA bestseller They Both Die at the End. Entertainment One is the studio; Chris Van Dusen (“Bridgerton”) is writing the pilot script. The show had previously been in development at HBO.

Dan Hernandez and Benji Samit (“Koala Man”) have inked a new joint multi-year overall deal with 20th Television Animation, as well as corporate sib ABC Signature for live-action projects. Under the agreement, Hernandez and Samit will develop, write and produce animated and live-action series through their production company, Hermit House.

The Native American Media Alliance, in partnership with A+E Networks, US Bank and One Small Planet, is accepting applications for the 8th Annual Native American TV Writers Lab. The Native American TV Writers Lab is an intensive virtual TV writing workshop that prepares Native Americans for writing careers at major television networks.

NEW & RETURNING SERIES

Paramount+ drama “Rabbit Hole” is slated to premiere Sunday, March 26. Kiefer Sutherland (“24”) stars as a master of deception in the world of corporate espionage, who is framed for murder by powerful forces with the ability to influence and control populations.

Also headed for Paramount+ is “Grease: Rise of the Pink Ladies,” on Thursday, April 6. The spin-off of the 1978 film is set in 1954.

“Seeking Brother Husband,” following four polyandrous relationships and their quests to add additional husbands into their families, is slated to kick off in March on TLC.

A reality series and accompanying Roblox Game Experiences for children, “Kidaverse Roblox* Rumble,” will debut on Kartoon Channel! around the world in 1Q23. Hosted by TV personality and former NFL star, Rashad Jennings, the elimination-style competition from Genius Brands International features a kids ages 8 to 12, who compete in 10 different Kidaverse Roblox Rumble games to win prizes.

“Now Tonight with Gadi Schwartz” will fill the 8p hour on NBC News Now starting next month. Schwartz, who joined NBC in 2016, will anchor the streaming show from LA.

Streamer MyOutdoorTV has landed rights for season 10 of “MeatEater with Steve Rinella.” Part one of the season is available now; part two will premiere May 22.

COMING UP

Documentary “Amber: The Girl Behind the Alert,” the true story of the life and aftermath of the kidnapping of Amber Hagerman, will begin streaming exclusively on Peacock starting Tuesday, January 17.

“The Big Payback,” a PBS “Independent Lens” documentary following Evanston, Ill. Alderwoman Robin Rue Simmons as she leads the community on the uphill battle to obtain reparations meant to correct for the historic systematic bias inflicted upon descendants of African American slaves, premieres on Martin Luther King Day, January 16.

Ashley Park (“Emily in Paris”) and Haley Lu Richardson (“The White Lotus”) will reveal the nominees for the 29th Annual Screen Actors Guild Awards this Wednesday, January 11 on Instagram Live starting at 10a.

TECH TALK

The Supreme Court on Monday refused to hear an appeal from Israeli company NSO Group, which is being sued by Meta for allegedly installing spyware in the phones of WhatsApp users. NSO contends it was acting as an agent for other countries and is protected by the Foreign Service Immunity Act. Apple has also claimed NSO violated an anti-hacking law.

The adage “Don’t look back, you’re not going that way” relates to today’s media sales realm, and the challenges and opportunities to modernize. The Media Ad Sales Council has identified the key areas media sales teams should be assessing, rethinking, and acting on – which you can find in Cynsiders.

SPORTS ROUNDUP

FanDuel Group announced the “Kick of Destiny,” a campaign featuring Super Bowl Champion Rob Gronkowski, who will attempt to kick a field goal during a live Super Bowl LVII television commercial. Any customer who places a Super Bowl bet of five dollars or more on FanDuel will win a share of $10 million in free bets if Gronkowski makes the goal. “Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together, and give them something to collectively cheer for,” said FanDuel EVP of Marketing, Andrew Sneyd. “It’s an unprecedented field goal attempt on live TV…so anything can happen.”

GOING GLOBAL

Paramount+ will be the exclusive home in Canada of “Harry: The Interview.” The Duke of Sussex will talk to Tom Bradby, journalist and ITV News at Ten presenter, covering a range of subjects including his personal relationships, details surrounding the death of his mother, Diana, and a look ahead at his future.

First Look 2023: OTT Virtual Conference

Showcase your business to industry-leading brands

Involve yourself in OTT’s leading virtual conference and join an elite speaker line-up at First Look 2023: OTT on March 15th for the chance to generate leads and boost brand visibility. Interested in speaking? Contact Albert Nassour, Executive Director of Sales, for speaking opportunities today.

INQUIRE NOW

RATINGS

Fox’s “Special Forces: World’s Toughest Test” drew 2.7 million viewers and a 0.6 rating among A18-49 in Nielsen Live+3 data, making it Fox’s highest-rated and most-watched Wednesday debut since September 2021.

Sunday’s “60 Minutes” episode, featuring an interview with Prince Harry, delivered 10.52 million viewers, according to early Nielsens, up 16% from the season-to-date average.

INSP hit a new mark, ranking among the top 10 networks in 24/7 C3 ratings for 100 consecutive weeks, according to Nielsen. “INSP has continued to rank among the leaders in ratings. Not just during one season or time of the year, but every week, for two consecutive years,” said INSP COO, Dale Ardizzone. “We have attracted an incredibly loyal audience, and data shows they are returning to INSP in the new year.”

Top 10 Streaming Shows for the week of January 3
Show, Platform, Actions, Posts, Actions per Post, Audience
Outer Banks (Netflix), 6.6m, 3, 2,196,259, 5.3m
Wednesday (Netflix), 5.7m, 12, 471,775, 3.4m
Ginny & Georgia (Netflix), 1.2m, 12, 100,754, 812k
Emily in Paris (Netflix), 916k, 13, 70,484, 2.3m
Get Organized with the Home Edit (Netflix), 389k, 21, 18,519, 7.0m
Game of Thrones (HBO Max), 304k, 5, 60,784, 39.3m
Netflix is a Joke (YouTube), 286k, 49, 5,847, 2.6m
The Chosen (Prime Video), 285k, 28, 10,191, 1.2m
Sky Rojo (Netflix), 270k, 18, 15,011, 234k
Gossip Girl (HBO Max), 237k, 27, 8,782, 16.0m
Source: Comscore Social Powered by Shareablee

Broadcast Nielsen Ratings for Friday, January 6
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 4.01 (0.5), 20/20 2.82 (0.4)
CBS: S.W.A.T. 5.42 (0.5), Fire Country 6.57 (0.6), Blue Bloods 6.01 (0.4)
CW: Penn & Teller: Fool Us 0.59 (0.1), Whose Line Is It Anyway 0.43 (0.1), Whose Line Is It Anyway 0.50 (0.1)
FOX: WWE Friday Night Smackdown 2.26 (0.5)
ION: Hawaii Five-0 0.98 (0.1), Hawaii Five-0 0.92 (0.1); Hawaii Five-0 0.85 (0.1)
NBC: Lopez vs. Lopez 1.96 (0.3), Young Rock 1.31 (0.2), Dateline 2.68 (0.3)
Telemundo: Exatlon Estados Unidos: All Stars 0.96 (0.3), La Reina del Sur 0.83 (0.2), Amor Y Traicion 0.73 (0.2)
Univision: Vencer La Ausencia 1.35 (0.4), Mi Camino Es Amarte 1.52 (0.5)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

Eileen Holliday has joined Law & Crime in the newly created position of Vice President of Social and Digital Content, and Matt Zarrell will serve as the Executive Editor of LawAndCrime.com. Holliday joins from The New York Post, while Zarrel was manager of digital content for LiveNOW at Fox.

The Youth Media Alliance announced the appointment of 6 new members to its board of directors: Julie Derome (Télé-Québec), Agustin Guevara Mastretta (TVO), Drew Mullin (CBC), Mike Omelus (APTN), and Claude Sauvé (Groupe Média TFO). Athena Georgaklis (Nelvana) will also take on a new role as co-chair.

Tom Konkle has joined Safe Harbour Films as Showrunner and Producer. Konkle owns production company Lumen Actus.

IN MEMORIAM

Veteran journalist Bernard Kalb died January 8 at age 100. Kalb’s TV work included hosting CNN’s “Reliable Sources from 1993-98, as well as stints at CBS and NBC.

Former EVP and CFO of ESPN Jim Allegro passed away December 31. He was 88. “His impact on how fans consume sports is significant,” said a statement from ESPN. “A large and engaging presence, he was a man of deep faith and great integrity, and his genuine concern for others was evident – as was his wonderful sense of humor.”

Actor Quinn Redeker died December 20 at age 86. Redeker was best known for his long-term roles on daytime soap operas “The Young and the Restless” and “Days of Our Lives.

Actor Adam Rich died January 7. He was 54. No cause of death was given. Rich is best known for his role as the youngest child on “Eight Is Enough.”

This Day in History
1959 – “Rawhide,” starring Clint Eastwood, premiered.

Answer to Our Last Trivia Question
Which superhero appears (in image or reference) in every episode of “Seinfeld” (1989-98)? Superman. Kudos to: Misha Leister-Warner Bros. Discovery/NYC; Matt Deprey-C-Span/Washington, DC; Jason Kern-Reelz/NYC; Jeff Erdel-Erdel Public Relations/NYC; Art Salisch-Nielsen/NJ; Tom Boyd-WGN/Chicago; Eric LItt-Nexstar/Chicago; Charlie Conner-KOKI Fox23/Tulsa; John Kukla-KDFW Fox 4/Dallas; Dan Whitford-WTTW/Chicago; Heidi Nyburg/Santa Cruz; Lorrie Shilling/El Segundo, CA; Tom Moore-Kalt Productions/LA; Michelle Varela-New Day Marketing/Santa Barbara, CA; John Baghdassarian-Olympusat/LA;

Today’s Trivia Question
Two series, launched in 1955 and 1983, were based on which film? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

PRODUCTION MANAGER, MARKETING
A+E NETWORKS
NYC, REMOTE

Lead production on campaigns for cable’s biggest shows across on-air, print, design, GFX projects from inception to completion on time and on budget. Campaign and project budgets planning, workflow, and reporting. 3+ yrs in a fast-paced, highly collaborative agency creative team. Exp. in project management of a variety of cable TV campaign assets. Full info HERE (1/28)

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA
NYC, Hybrid, Remote

Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE (1/28)

SALES ASSISTANT – AD SALES >>
GREAT AMERICAN MEDIA
NYC, Hybrid, Remote

Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE (1/28)

PARTNERSHIPS MARKETING SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Manage development of revenue-generating partnership solutions. Responsible for developing multi-platform media sales materials and partnership proposals for prospective partners including brands, non-profits, and high-net-worth individuals. Create and update sales materials. 5+ years of relevant marketing experience required. Full info HERE (1/28)

MANAGER, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE (1/27)

TRAFFIC MANAGER >>
WHYY/Hybrid, PHILADELPHIA:
Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE (1/27)

LOCAL MULTIMEDIA SALES MANAGER >>
WALA FOX 10 TV/MOBILE AL:
Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE (1/26)

IN-HOUSE COUNSEL
NORTHSOUTH PRODUCTIONS
Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE (1/26)

INTEGRATED SALES MARKETING MANAGER
TODAY’S HOMEOWNER MEDIA
HYBRID/VIRTUAL

Manages pre-sale process in partnership with senior sales team to drive multi-platform revenue growth with advertisers. Sales mktg exp, 3+ yrs. Home improvement, & tv exp a plus. Digital experience a must. Full info HERE (1/25)

STANDARDS AND PRACTICES SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC OR BURBANK, CA: Provide S&P notes on unscripted Educational/Informational series in development, production, and post, ensuring all content adheres to FCC regulations, HMPG’s internal standards, and network mandates. Contribute to bringing HMPG’s diverse slate of family-friendly series and positive programming to millions of viewers each week. Full info HERE (1/25)

SR. DIRECTOR, CONSUMER MARKETING
TV ONE
SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE (1/25)

VICE PRESIDENT OF AD OPERATIONS >>
BRIGHTCOVE/Remote:
Operate and analyze ad tech stack, optimizing on the partner level as well as overall enterprise level. Onboard and manage new programmatic (SSP and Ad Network) partners and assist in any troubleshooting around SSP setups, partner integrations and ad delivery. 7-10+ years of ad operations experience in the programmatic ad tech ecosystem. Full info HERE (1/24)

DISTRIBUTION COORDINATOR >>
BBC STUDIOS/NYC:
Frequently liaise with senior level internal & external contacts, screening & prioritizing all forms of incoming communications, dealing with routine issues & coordinating more complex responses ensuring these are delivered in a timely and effective manner. 3+ yrs of exp. providing administrative assistance at Executive level in the Media industry. Full info HERE (1/24)

SENIOR ANALYST – MEDIA RESEARCH
LATITUDE
Remote

Latitude is searching for an experienced research analyst. This position will focus on client communications and managing projects across their entire lifecycles – from design/proposal through reporting and presentation. Ideal candidates will be experienced in media, and comfortable both analyzing research data and communicating with clients. Full info HERE (1/24)

DATA SCIENTIST >>
VEVO/Remote: Harness the power of Vevo’s data to provide better experiences for Vevo’s end users, advertisers, artist & label partners, along with deep insights for internal business groups. Full info HERE (1/22)

DIRECTOR, AD TECH >>
VEVO/NYC: Play a vital role in the success of the Ad Operations group by helping to drive revenue across key business initiatives. Responsible for helping to lead the technical ad implementation strategy across our ever growing distribution landscape. Full info HERE (1/22)

SALES & TRADE MARKETING MANAGER: PARTNERSHIPS & EVENTS >>
VEVO/NYC: Develop and position Vevo’s B2B brand among the advertising and buying community. Responsible for planning and executing strategic marketing initiatives that drive sales and further Vevo’s brand objectives. Full info HERE (1/22)

DIRECTOR, DIGITAL CONTENT & EMAIL MARKETING
INSP
CHARLOTTE

Lead strategic design and user-experience vision for the current website, INSP.com. Make front-end and back-end design recommendations and evaluate the potential for a reimagined user-experience for the site. Manage multiple project timelines and executions simultaneously for maximum efficiency. 5+ yrs exp. leading management of a website property. Full info HERE (1/21)

VICE PRESIDENT, CREATIVE MARKETING & PROMOTION
INSP
CHARLOTTE

Responsible for all elements of the creation, pre-production, production, and post-production of all on-air promotion videos, off channel ads, digital/social video content and other video projects created for other departments. Manage Creative Marketing & Promotion department. Min 10 yrs exp. at a broadcast or cable entertainment network. Full info HERE (1/21)

CREATIVE SERVICES DIRECTOR >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Lead promotion and brand management for our national marketing and digital content strategies. This role will interface with the management team, show producers, our national network and streaming partners, and program sponsors. Full info HERE (1/21)

RESEARCH DIRECTOR >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Support with audience and consumer information related to our national programming. This role will compile and analyze linear, digital and OTT cross platform viewership for the purposes of strategic planning and to create actionable internal insights and client presentations. Full info HERE (1/21)

SR. PRODUCER >>
MATTER OF FACT WITH SOLEDAD O’BRIEN/WASHINGTON, DC: Must have highly developed program production skills, a keen eye for visual and graphic show elements, and an editorial commitment to amplifying diverse voices in the conversation about the nation’s future. The Senior Producer will assist with production scheduling and budget. Full info HERE (1/20)

ASST. PROF. OF PRACTICE IN EMERGING CREATIVE MEDIA TECHNOLOGIES >>
TEXAS TECH UNIV./LUBBOCK, TX: Practitioner/teacher with min. 5 yrs. exp. In VR/AR/MR, virtual production, digital world-building, interactive media, human-computer interaction, motion graphics, VFX, etc. Apply by Dec. 1. Full info HERE (1/20)

PUBLICIST >>
STARZ/SANTA MONICA: Identify and successfully pitch programming to media, including long leads, dailies, weeklies and online publications; as well as secure electronic bookings; respond to media requests timely for information and interviews. Develop and maintain close working relationships with members of the press. 3+ years of entertainment exp. in public relations. Full info HERE (1/20)

TUESDAY JANUARY 10
ABC: The Rookie, The Rookie: Feds, Will Trent
CBS: FBI, FBI: International, FBI: Most Wanted
CW: The Winchesters, Mysteries Decoded
FOX: The Resident, Alert: Missing Persons Unit
NBC: 80th Annual Golden Globe Awards
PBS: Finding Your Roots with Henry Louis Gates Jr. [p], American Experience [p], Frontline
Telemundo: Exatlon Estados Unidos: All Stars, La Reina del Sur, Amor Y Traicion
Univision: Vencer La Ausencia, Mi Camino Es Amarte, Cabo

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