Unlocking potential: These startups harnessing the power of deep technology
NEW DELHI: India’s growth as a top-3 start-up ecosystem is due to its thriving entrepreneurial community, innovative mindset, and widespread adoption of digital tech. Deep-Tech start-ups are organisations specialising in the use of advanced new-age technologies such as Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), Data Science, quantum computing, robotics and much more.
Research-based disruptive innovation lies at the core of deep-tech start-ups, emerging from STEM (Science, Technology, Engineering and Mathematics) labs of research institutions. These companies aim to solve critical problems and challenges.
The Indian government has taken recognition of these developments, launching initiatives such as the Atal New India Challenge, which leverages a platform for the promotion of Innovation Hubs, startup businesses, and other areas driven by technological development. Such startups have grown by 53% in the past decade, accounting for 12% of the entire startup ecosystem. This has further resulted in India’s Deep-Tech ecosystem coming at par with the developed economies of US, China, Israel and Europe, with approximately 500 companies providing patented solutions, accelerating India’s pursuit to become a global tech powerhouse.
Deep-tech startups offer solutions across industries such as healthcare, defense, space, BFSI, education, and more. They simplify complex operations like automation and cyber security for customers and businesses. Deep-tech can also be found in agriculture, banking, education, transportation, logistics, environment tech, aviation, life-sciences, and more. These startups have created jobs for over 4,000 people across 14 potential unicorns, with growth expected to double by 2026.
Leveraging technology, data science and design to enhance business performance, Xelpmoc Design is a deep-tech startup incepted in 2015, which provides a wide range of services including development of web applications, prototypes, thematic products, along with data science and analytical assistance that helps businesses identify opportunities, optimise business processes, differentiate from competitors and become future ready with the latest technology. Xelpmoc’s product X-Pand helps retail businesses identify high potential locations, factoring in all relevant data points, while utilising advanced machine learning algorithms to provide real-time insights.
Sandipan Chattopadhyay, MD & CEO, Xelpmoc said “Technology has transformed business codes of conduct in various ways by making brands more efficient and improving the method for identifying optimization opportunities. This is due to end-to-end technology solutions such as technology products, integrated solutions, and infrastructure management services,”
“Business opportunities are driven by analyzing vast amounts of unstructured data through data science and machine learning, leading to improved performance, goal fulfillment, and progress towards short- and long-term objectives. These solutions and verticals fall under the category of “Deep Tech Optimization,” bringing cutting-edge tech from the lab to the market to tackle global challenges with better connectivity and stronger local ecosystems, Chattopadhyay added.
With the ongoing wave of digitisation, it has become imperative for companies to become a part of the digital revolution. However, 78% of businesses struggle with outsourcing their digital business requirements. Expand My Business, India’s first managed B2B digital services platform, focuses on providing business solutions for IT development, marketing services and deep-tech support. Incepted in 2018 and based out of Gurgaon, Expand My Business identified the growing digital service needs of firms, be it an SME, a startup, or a large corporation, and provides services such as mobile app development, game, development, branding, UI/UX design, 2D & 3D video animation, digital marketing and much more. The startup has catered to domains such as banking and finance, education and learning, fashion and lifestyle, logistics, transportation, real estate, healthcare, e-commerce, and a myriad others.
Nishant Behl, founder & CEO, Expand My Business said, “With increasing digitization across sectors, there has been a massive need for a market place to felicitate a brand’s need. In this journey, the biggest challenge for brands remains to identify a credible vendor for their various IT & digital marketing requirements. Over 86% of businesses struggle with outsourcing their digital business requirements, in such a scenario marketplace offers a one-stop platform that helps brands avail credible IT & marketing partners for all their needs. These solution providers not only felicitate business requirements but accelerate their overall growth trajectory. With over 1500+ verified agencies and partners with cross-industry expertise, EMB strives to enable this growth for businesses globally in 2023. “
Another deep-tech startup catering to the Aadhar ecosystem is Syntizen. It provides innovative, world-class technology-driven solutions for state governments and private companies, enabling them with digital affiliation services, subsidy management systems, attendance solutions, offline e-KYC, and much more. Syntizen enables institutions and organisations to onboard customers with seamless identity checks and ensures efficient service delivery for governments.
The global landscape of business is fast-evolving, and the need for digital transformation stays consistent world over.
Noventiq, a leading global solutions and services provider in digital transformation and cybersecurity, enables this particular transformation and facilitation for over seventy five thousand businesses across the world, connecting customers with over hundred best-in-class IT vendors. The company helps organisations to transform and operate efficiently and securely in an increasing digital economy. The ongoing impact of digitalisation has also transformed communication for several businesses, providing an enhanced customer experience to improve engagement for brands. Integrating multiple communication platforms to leverage an intelligent conversational AI, Haptik helps brands achieve and deliver seamless experiences to help customers find the right information, through a channel of their choice. Haptik’s innovative technology also helps businesses obtain real-time conversation data insights to achieve scalable reliability and performance, furthering overall business growth.
Swapan Rajdev – Co-Founder & CTO – Haptik, said Deep technology is becoming increasingly prevalent in many industries, and its future looks exceptionally promising. To ensure the sustained growth of India’s start-up ecosystem, organizations must focus on adopting deep technology while making sure to maximize its use. After all, it is the ceaseless emergence of new technologies that drives our progress further! By leveraging advanced technologies such as Conversational Commerce, Haptik is helping Indian unicorns become globally competitive in the Deep Tech sector. Our state-of-the-art solutions have enabled various companies to persevere and succeed within this ever changing landscape.
With the advancement of technologies such as 5G, understandable AI, quantum computing, cloud-native tech, customer data platforms, etc., the future of deep-tech looks promising. By overcoming challenges like funding, talent, market access, and research guidance, deep-tech has the potential to play a major role in India’s goal of becoming a $5 trillion economy, creating a big impact across industries.

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