A peek into India’s evolving e-commerce market, Marketing & Advertising News, ET BrandEquity
2022 saw some critical changes in the e-commerce ecosystem in India. The industry primarily dominated by the two big wigs of e-commerce – Amazon and Flipkart, saw growing competition from giant conglomerates, disruptive startups, and the launch of state-backed ONDC. Further e-commerce players refocused their strategies to tap the nextContinue Reading