On an early August afternoon at Pinnacle Dairy, a farm located near the middle of California’s long Central Valley, 1,300 Jersey cows idle in the shade of open-air barns. Above them whir fans the size of satellites, circulating a breeze as the temperature pushes 100F (38C). Underfoot, a wet layerContinue Reading

Behind The CTV Gold Rush Is An Ad Ecosystem Finding Its Feet

The connected TV (CTV) goldrush shows no sign of slowing, with ad-spend forecasts continuing to be revised upwards, despite a decelerating global economy. For The Drum’s Future of TV initiative, John Tigg from Yieldmo provides perspective and advice for digital marketers jumping ship to CTV, including the areas of overlapContinue Reading

Argentina: Lithium rush poses risk to environment, indigenous peoples

Lithium, a key mineral in the manufacturing of batteries powering electric vehicles, is found in abundance in northern Argentina, and companies from across the world are eager to exploit it. As provincial governments get their hopes up, indigenous communities and activists warn of the risks. Along with Bolivia and Chile,Continue Reading

Plastic factory

The interlacing pipelines of a massive new plastics facility gleam in the sunshine beside the rolling waters of the Ohio River. I’m sitting on a hilltop above it, among poplars and birdsongs in rural Beaver County, Pennsylvania, 30 miles north of Pittsburgh. The area has experienced tremendous change over theContinue Reading

Environmentalists and residents fight a new California gold rush

Companies are seeking to open old mines and explore in new sensitive regions, amid resistance from Californians who want the Gold Rush to remain part of history July 17, 2022 at 12:36 p.m. EDT GRASS VALLEY, CALIFORNIA – APRIL 26, 2022: The Idaho-Maryland gold mineÕs Brunswick Industrial Site in GrassContinue Reading

Texas Hill Country sees ‘gold rush’ in homebuilding

Gone are the days when the Texas Hill Country was, well, just that — rolling hills as the backdrop to a country way of life, a relatively undeveloped and untouched region of the Lone Star State. Gone are the days when dark skies were actually dark, longhorns roamed in wideContinue Reading