Life Sciences Brands Need to Move Beyond Vanity Metrics for Point-of-Care Campaigns – PharmaLive
Life Sciences Brands Need to Move Beyond Vanity Metrics for Point-of-Care Campaigns By Stephen Hoelper, President, North America, Doceree Vanity metrics are standard practice for measuring campaigns, but do these insights empower marketers to deliver campaigns that are of value to a business? Vanity metrics lack relevance for communication campaignsContinue Reading