Life Sciences Brands Need to Move Beyond Vanity Metrics for Point-of-Care Campaigns – PharmaLive

Life Sciences Brands Need to Move Beyond Vanity Metrics for Point-of-Care Campaigns By Stephen Hoelper, President, North America, Doceree Vanity metrics are standard practice for measuring campaigns, but do these insights empower marketers to deliver campaigns that are of value to a business? Vanity metrics lack relevance for communication campaignsContinue Reading

Why This Facial Plastic Surgeon Says You Should Never Consider an Aesthetic Treatment a Vanity Purchase featured image

After 15 years in practice, Smithtown, NY facial plastic surgeon James C. Marotta, MD hears one unsettling (yet common) concern from his patients, as many tell him they express shame and guilt about wanting to change their appearance. “They second-guess themselves and worry about seeming superficial,” he says. “They’re afraid ofContinue Reading